Senior Marketing Manager
October 25
Description
• Simply put, SpryPoint provides Smart Solutions for Smart Utilities. • Founded in 2011, SpryPoint is a leading provider of cloud-based solutions for the utility sector. • This role requires early-stage SaaS environment experience, leveraging a background of entrepreneurial and collaborative scenarios as they deliver on the company's OKRs/KPIs and pipeline and revenue goals. • Developing and executing strategies and programs that drive measurable outbound and inbound demand integrated with the company's GTM strategies and priorities. • Implementation, preparation and management of an SDR team to generate measurable impact on pipeline. • Increased brand awareness and relevancy within the utility market ecosystem. • Development and execution of multi-channel programs and campaigns, including digital, social media, events and email. • The Senior Marketing Manager will lead digital marketing efforts to optimize our web presence, email campaigns, in addition to managing an in-house SDR team to significantly increase prospect engagement and conversions. • This role is crucial for ensuring that all marketing communications align with SpryPoint's brand and strategic goals.
Requirements
• Bachelor’s degree in Marketing, Business Administration, or a related field. A Master’s degree is a plus. • A background in marketing to public sector or utility industry is a plus. • Minimum of 5 years of marketing experience, with at least 2 years in a management role within a similar industry. • Proven ability to manage and mentor a team, with strong leadership and communication skills. • Strong understanding of current marketing tools and strategies and able to lead integrated marketing campaigns from concept to execution. Experience with Hubspot, ZoomInfo, and SFDC systems preferred. • Background in high-growth, PE-backed, scale-up stage, SaaS environments as well as in the utility sector industry a plus. • Strong analytic, organizational, and logic capabilities are a must.
Benefits
• Remote-first and autonomous working environment with flexible working hours • Competitive compensation package • Macbook + $500 towards your home office setup • Health, dental, vision, and life insurance • Generous PTO, ½ day Summer Fridays, and unlimited sick days • RRSP (Canada) and 401k (US) matching program • Professional development courses, $2,500 annual tuition assistance, and a book bounty program • Annual company events (SpryPalooza!) and team offsites
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