VP - Product Marketing

August 27

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StackAdapt

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Content amplification • Content Distribution • Advertising • Native Ads • Display Ads

501 - 1000

💰 Series A on 2016-01

Description

• Drive global product marketing strategy, collaborating with product, revenue, marketing and executive teams to create successful go to market motions. • Own product messaging, positioning, value propositions and differentiators to drive exponential growth in each vertical and region. • Build a successful launch process for all new products, solutions and features, enabling internal teams and driving the narrative of innovation externally. • Deeply understand the programmatic industry, market trends, and jobs to be done, including client pain points, usage and buying behavior, and the partner ecosystem • Subject matter expert in identifying market opportunities and connecting customer needs to StackAdapt’s product offerings. • Enable revenue teams and advertising technology teams with the assets, tools and resources to win every opportunity we engage with. • Educate the industry and internal revenue teams on StackAdapt’s unique value and how we win at scale. • Educate revenue, product management, marketing teams and strategic partnerships about the competitive landscape and competitor offerings. • Own and and scale the StackAdapt Academy, our online platform for educating and upleveling industry professionals • Partner with CMO and executive leadership to build the category and expand into adjacent markets • Provide input and strategy into product roadmap, strategy, and pricing based on market and customer research finding, industry analyst interactions and competitive findings. • Nurture and leverage relationships with industry relationships and thought leaders to evangelize our brand. • Define team’s strategy, budget, hiring and OKR’s to build and measure team results. • Grow successful customer reference and customer advisory board programs • Craft engaging audience-specific content, including case studies, solution briefs, web content, presentations, data sheets, whitepapers and sales playbooks that can be utilized globally. • Conduct ROI/TCO analysis and develop content to help customers make the business case for StackAdapt • Gather competitive intelligence on our key competitors and develop differentiation materials for the field and for external consumption. • Support the team in setting clear goals and key results. Ensure that those are communicated and visible across the company and progress is shared regularly.

Requirements

• Proven marketing leader who has built and scaled world-class product marketing teams through creative strategies, great communication, strong partnerships, and engaging culture • At least 10 years of experience in a people leadership position has given you a strong set of leadership skills, and a deep understanding of how to build a performance oriented culture • Confident in scaling go-to-market (GTM) motions, supporting revenue teams to drive growth and personally owning ambitious revenue targets • Prior leadership and working experience in ad tech and martech with deep expertise in digital advertising, data, and marketing automation solutions. • Domain expertise in building strong categories with compelling messaging, positioning and data-driven storytelling.