Product Marketing Manager

January 22

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StackBlitz

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StackBlitz is a revolutionary platform that enables teams to collaborate on web development without the need for local environment setups. It allows users to write, run, and debug frontend code directly in the browser through their innovative WebContainers technology, which operates development environments securely within the browser. This provides instant boot times and eliminates network latency issues inherent in traditional cloud-based IDEs. Loved by major companies for its ability to simplify collaboration on design systems and bug reproductions, StackBlitz enhances productivity by allowing environments to be shared with a simple URL, thus removing the barriers of local installations. This makes it an ideal solution for both individual developers and large enterprise teams aiming for agile and efficient coding processes.

11 - 50 employees

Founded 2018

☁️ SaaS

⚡ Productivity

🏢 Enterprise

💰 $7.9M Seed Round on 2022-04

📋 Description

• Define go-to-market strategy, craft compelling product narratives, and drive adoption across developer and enterprise audiences. • Develop and execute product marketing strategies to drive awareness, adoption, and engagement for StackBlitz and Bolt.new. • Craft compelling messaging and positioning that clearly articulates the value of StackBlitz to developers, teams, and enterprise customers. • Own go-to-market strategy and execution for new feature launches, partnering closely with Product and Engineering. • Create and maintain product collateral, presentations, whitepapers, and case studies that support sales and marketing efforts. • Conduct market research and competitive analysis to inform positioning, messaging, and product strategy. • Enable the Sales team with training, playbooks, and content to effectively communicate the value of StackBlitz’s products. • Develop thought leadership content, including blog posts, webinars, and conference presentations. • Collaborate with Engineering and Developer Relations to ensure technical accuracy and alignment in marketing materials. • Track and analyze key product marketing metrics, iterating on messaging and campaigns based on insights. • Shape the Story – Define the narrative and positioning for StackBlitz. • Drive Product Adoption – Develop and execute GTM campaigns that increase awareness and drive engagement. • Bridge Sales & Product – Translate technical capabilities into compelling stories that empower Sales and educate users. • Enhance Customer Insights – Conduct research and analyze data to refine messaging and identify new opportunities. • Thought Leadership – Build StackBlitz’s presence in the developer community through content, events, and partnerships.

🎯 Requirements

• 5+ years of experience in Product Marketing (preferably for developer tools, SaaS, or enterprise software). • Strong technical acumen, with the ability to understand and communicate complex developer workflows. • Proven experience in positioning and launching products, especially in developer-first or enterprise SaaS markets. • Exceptional storytelling and writing skills, with the ability to craft compelling narratives. • Experience collaborating with cross-functional teams, including Product, Engineering, Sales, and Marketing. • Data-driven mindset, with the ability to analyze trends and measure the impact of marketing initiatives. • Experience in developer relations, content marketing, or community engagement is a plus.

🏖️ Benefits

• 100% remote company • Medical, dental, and vision coverage for employees and dependents (for US employees) • Paid parental leave