Senior Lifecycle Marketing Manager
3 days ago
Description
• Ownership over the strategy and execution of our lifecycle marketing. • Uncover gaps in current customer experience. • Ideate experiments to fill those gaps. • Measure and reflect on wins & losses to share with the broader team. • Customer segmentation and mapping of customer journeys. • Monitor and analyze campaign performance to optimize results and ROI. • Collaborate with cross-functional teams for integrated marketing campaigns.
Requirements
• Deep expertise in lifecycle marketing • Demonstrated ability to meaningfully segment customers • Experience with marketing automation tools, such as HubSpot, Marketo, or Pardot. • Excellent communication and collaboration skills. • Strong analytical skills and ability to use data to inform decisions. • Experience with A/B testing and experimentation. • Experience with SMS and push notification marketing. • Experience with HTML and CSS for email design.
Benefits
• Work with a passionate, multinational and multi-talented group of tech enthusiasts who always go that extra mile • Work directly with company leadership • A fully remote company driven by deliverables, not hours • Comprehensive benefits package • Unlimited PTO • Grow and own your area • $650 home office set up allowance • $650 annual education budget • Employee Share Purchase Plan • RRSP Matching • Paid Parental leave (up to 12 weeks)
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