User Acquisition Manager
December 12
Description
• Join our mission to grow and engage players worldwide! • As a User Acquisition Analyst, you will play an important role in planning, executing, and optimizing mobile ad campaigns to acquire high-value users. • You’ll work closely with a senior team of industry experts to analyze performance, identify growth opportunities, and drive impactful strategies. • This is a fantastic opportunity for someone with a few years of performance marketing experience looking to take on more responsibility in a fast-paced, dynamic environment. • Key Responsibilities: • Work with UA leads to develop and implement innovative user acquisition strategies that align with our mobile gaming goals • Plan, launch, and manage campaigns across key platforms such as Facebook Ads, Google Ads, TikTok, and video networks • Monitor key metrics like CPI, CTR, and ROAS to assess and optimize campaign effectiveness • Partner with the creative team to design and test engaging ad content and strategies • Assist in setting budgets, forecasting performance, and ensuring campaigns stay on track • Prepare detailed performance reports and share actionable insights to drive future growth • Help manage relationships with advertising platforms and media agencies to maximize results • Stay ahead of industry trends by conducting competitor analysis and identifying new growth opportunities
Requirements
• 2+ years of experience in user acquisition for mobile games or similar performance marketing roles. • Strong familiarity with two or more major ad networks, such as SANs and video networks. • Exceptional analytical skills with proficiency in tools like Excel or Google Sheets • Bachelor’s degree in Marketing, Business, Economics, or a related field • Passion for mobile gaming and a solid understanding of the gaming industry • Strong written and verbal communication skills with a team-oriented mindset • Ability to juggle multiple projects in a fast-paced environment, with a drive to learn and grow • Bonus points: Strong experience with a variety of digital advertising platforms (Facebook Ads, Google Ads, TikTok, Video Networks, CPE networks etc.) • Familiarity with analytics tools like Google Analytics, Looker, or mobile tracking platforms • Experience working with IAP and IAA monetization models • Creative thinking and the ability to generate new ideas for ad creatives and marketing strategies • Basic SQL skills, such as pulling data and joining tables
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