GTM Lead

4 days ago

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SuperTokens

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💰 $1.5M Seed Round on 2020-08

Description

• Develop and Execute GTM Strategies: Craft comprehensive GTM plans that align with SuperTokens objectives, focusing on client acquisition and market growth. • Market Research and Analysis: Conduct thorough market research to identify target markets, analyze competition, and understand customer needs to inform GTM strategies. • Lead Generation and Conversion: Oversee lead generation efforts, implementing strategies to drive customer acquisition and retention. • Cross-functional collaboration: Work closely with SEO, marketing, sales, product development, and customer success teams to ensure seamless execution of product launches and marketing campaigns. • Performance Metrics: Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of GTM strategies and make data-driven adjustments as needed. • Brand Development: Enhance the visibility and credibility of SuperTokens through effective branding and marketing initiatives. • Stakeholder Engagement: Cultivate relationships with key stakeholders, including clients, partners, and industry influencers, to drive business growth. • Event Coordination and Offline Marketing: Assist in organising conference attendance, including preparing marketing materials such as brochures, flyers, and other promotional items. • Bring market signals back to product teams to drive innovation on AWS product roadmaps. • Develop product marketing strategies including pricing, advertising, product launching, company website management, and product handouts.

Requirements

• Ability to wear many hats, we are a seed stage start-up! • Former founder is a big plus • Technical Acumen: Capable of understanding our product and being able to engage with customers on technical topics related to it. Capable of understanding customer (technical) needs. • Bachelor’s degree in Business, Marketing, or a related field. • At least 3 years of experience in Go-To-Market strategy, business development, or marketing, preferably in Identity & Access Management. • Proven track record of developing and executing successful GTM strategies that drive revenue growth. • Excellent analytical skills and the ability to translate data into actionable insights. • Strong leadership and project management skills, with experience in cross-functional team collaboration. • Exceptional communication and interpersonal skills, with the ability to engage effectively with diverse stakeholders.