Social Media Strategy Lead

December 14

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System2 Fitness

WebsiteLinkedInAll Job Openings

11 - 50 employees

☁️ SaaS

🧘 Wellness

🤖 Artificial Intelligence

Description

Develop and implement comprehensive social media strategies to increase System2 brand visibility, engagement, and lead generation across various platforms (e.g. Instagram, Tiktok, YouTube). • Work individually with Fitness influencers to help create their individual brands and develop their niche/client persona. • Create content calendars, promotions, and marketing strategies for influencers across our portfolio. • Create and curate compelling content (including graphics, videos, and written posts) that resonates with our target audience and reflects our brand identity. • Manage all social media channels, including scheduling posts, monitoring comments and messages, and analyzing performance metrics. • Stay up-to-date with the latest trends and best practices in social media marketing, incorporating innovative ideas to optimize our strategies continually. • Collaborate with cross-functional teams, including current fitness coaches, designers, and the account management team, to ensure cohesive messaging and maximize campaign effectiveness. • Monitor and analyze social media performance metrics, providing regular reports and insights to inform decision-making and drive continuous improvement. • Optionally, help run paid ads for top coaches and analyze key performance metrics.

Requirements

Have 3 to 6+ years of experience in social media strategy or digital marketing, preferably within the coaching or fitness industry. • Deep understanding of social media platforms, algorithms, and best practices, with a track record of driving engagement and conversions. • Strong creative and analytical skills, with the ability to develop innovative content strategies and interpret data to optimize performance. • Excellent written and verbal communication skills, with a keen eye for detail and a passion for storytelling. • Ability to multitask, prioritize tasks, and work effectively in a fast-paced environment. • Experience with social media management tools (ie paid ads) • Proven ability to work independently as well as collaboratively within a team. • Have the ability to set your own objectives, plan, execute, and achieve excellent results. • Care about our vision of making fitness more accessible to everyone, and be committed to health & fitness yourself.

Benefits

Health, Vision, and Dental insurance • 401(k) coverage • Unlimited PTO • Reimbursement for remote-working equipment and expenses