Account Based Marketing Manager

2 days ago

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Tailscale

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Security • Privacy • Log Processing • Connectivity • Remote Access

51 - 200

💰 $100M Series B on 2022-05

Description

• About Tailscale: Building a secure interconnection between people and their devices. • Job Description: Direct strategy for key account penetration focusing on new business and revenue growth. • Responsibilities: Create ABM strategy, align with Sales & Marketing, analyze market trends, manage ABM tools.

Requirements

• 7+ years of experience in a B2B marketing role at a technology startup. A minimum of 5 years focused on ABM • Proven experience with 1:1, 1: few, and 1: many ABM motions including key steps such as account opportunity analysis & targeting, sales alignment, program recommendation and selection, and program optimization • Experience with both firmographic segmentation such as revenue, employee size, needs-based, and industry/verticals • Ability to influence web & content strategy consistent with needs of the ABM strategy • Hands-on experience with predominant sales/marketing tech and ABM platforms such as Salesforce, HubSpot, Clearbit, Clay, Mutiny, or other tools you prefer, etc. • Able to be effective working across organizational boundaries and building relationships to accomplish objectives • Thorough knowledge and understanding of enterprise lead-management processes and marketing attribution approaches • Experience running experiments to prove or disprove working theories. We are always testing. We believe we learn just as much from getting it wrong and aren’t afraid to admit it and pivot strategies, if necessary. • Self-starter who can manage multiple projects independently from start to finish • Hunger to meaningfully grow Tailscale’s customer conversions, especially among technical audiences

Benefits

• An inclusive, flexible environment where you can be your authentic self. • A competitive total compensation package. • Comprehensive group benefits with no waiting period. • All-remote with the opportunity to work from anywhere. • Connect with other Tailscalars IRL. • Support for your personal and professional development. • Paid time off and a healthy work-life integration. • A build-your-own home office setup. • Generous parental leave program from your first day.