Social Media Strategist
December 12
Description
• Job Type: Full-Time • Work Hours: Initially, the schedule will be 9 AM to 5 PM AKST. After 60-90 days, once the new hire is comfortable with the systems and tasks, the schedule may shift to 6 AM to 2 PM AKST. • We are looking for a talented Social Media Strategist who has a specialized expertise in Facebook Ads Manager to join our marketing team. This role demands a high level of proficiency in navigating and optimizing Facebook advertising campaigns (primarily), and LinkedIn, Pinterest, etc (secondarily). • The successful candidate will be pivotal in driving engagement and achieving business goals through strategic social media campaigns on various platforms. • Key Responsibilities: • Design, implement, and monitor advanced social media strategies to meet our marketing objectives. • Execute targeted advertising campaigns, ensuring optimal use of budget and resources for maximum reach and impact. • Utilize Facebook Insights and Ads Manager analytics to track campaign performance, making data-driven decisions to enhance effectiveness. • Stay ahead of the curve with Facebook’s evolving advertising options and algorithm updates, integrating new tactics into campaign strategies. • Manage budgets ensuring efficiency and ROI. • Provide expertise and recommendations on integrating strategies with broader digital marketing efforts.
Requirements
• 3+ years of hands-on experience managing Facebook advertising campaigns using Facebook Ads Manager. • Deep understanding of Facebook’s advertising ecosystem, including ad formats, bidding strategies, and audience segmentation. • Proficient in analyzing Facebook advertising data and translating insights into actionable campaign improvements. • Creative and strategic thinker with a proven ability to solve problems and adjust strategies in real-time. • Excellent communication skills, capable of working collaboratively across teams, and with clients. • Ability to handle multiple projects in a fast-paced environment with attention to detail. • Familiarity with other Meta platforms and ad tools (Instagram, WhatsApp) is advantageous. • Certifications in Facebook Blueprint or other digital marketing qualifications (preferred). • Bachelor's degree in Marketing, Communications, or a related field.
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