Email Marketing Specialist

September 27

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TechBiz Global

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Recruitment • IT Recruitment • Software Development • Building Teams • Customized Consulting

51 - 200

Description

• TechBiz Global is a leading recruitment and software development company. • Our diverse, globally distributed team provides IT recruitment, outstaffing, outsourcing, software development, and consulting services. • Seeking an experienced Email Marketing Specialist to execute targeted email marketing campaigns and generate leads for the Sales Team. • Responsible for driving email marketing efforts with a focus on B2B clients, from startups to enterprises.

Requirements

• 2+ years of email marketing experience, especially targeting B2B clients (startups and enterprises). • Proven experience with Apollo and HubSpot. • Proficiency in using a mass emailing tool like SendGrid (or similar), preferably one that integrates with Apollo. • Strong knowledge of email marketing best practices, including avoiding spam folders, personalization techniques, A/B testing, and omni-channel communication. • Ability to create engaging and catchy email content without sounding spammy. • Familiarity with running multi-step sequences and leveraging personalization options. • Exceptional writing skills to craft targeted and engaging email messages for different ICPs. • Strong communication skills and the ability to collaborate effectively with internal teams (Sales, Design, etc.). • Ability to create and execute quarterly marketing plans and adjust based on campaign performance. • Experience analyzing campaign data to optimize performance and increase lead generation. • Familiarity with CRM tools (Apollo, HubSpot) and mass emailing platforms (SendGrid, or similar). • Knowledge of multiple languages is a plus, with preference for German, Korean, or Russian. • Experience working with multiple regions, ideally including the USA, UK, Germany, Singapore, and South Korea.