Director of Demand Generation

August 30

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Teikametrics

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The AI-powered platform to optimize and grow your ecommerce business on Amazon & Walmart.com

Amazon Marketplace Optimization • Marketplace Optimization • Ecommerce • Managed Services • Walmart Marketplace Optimization

201 - 500

💰 $40M Series B on 2021-07

Description

• Lead a team of marketers responsible for our demand gen channels, including email, events, and paid media, to reach our revenue goals. • Develop and execute multi channel lead generation strategies, including educational top of funnel campaigns as well as product centric launch activities. • Collaborate with external partners to support our mutual goals and execute comarketing campaigns. • Work closely with all go-to-market teams to align on goals, collaborate on campaigns, and drive full funnel success. • Perform marketing analysis in conjunction with the marketing operations team to set team strategy, identify opportunities, and troubleshoot challenges. • Get your hands dirty in a variety of lead gen tactics as needed to grow leads and pipeline through both organic and paid, digital and offline channels.

Requirements

• BA/BS or equivalent working experience • 5-10 years of experience in a demand generation or growth marketing hands-on execution role, with 3-5 years of experience leading teams • Experience leading and executing demand generation programs across a variety of paid and organic channels • Experience with SMB go-to-market execution, ideally with sales-led and product-led funnels • Excellent communication skills, both written and verbal, with ability to present clearly to an executive audience • Analytical and able to draw insights from data to set team strategy and forecast results • Leadership experience with a history of hiring and developing teams • Proficiency with Salesforce, HubSpot, and Google Analytics preferred • Experience in ecommerce a plus