Creative Director - B2B

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Teladoc Health

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telemedicine • physician cross-coverage • online doctor consultation • electronic medical records • interactive health tools

5001 - 10000

Description

• Lead the Creative team, managing art directors, copywriters and production artists • Partner with executive-level leaders to develop strategies and concepts • Provide oversight on Creative Strategy across B2B marketing channels, campaigns and assets • Develop the expert-level understand of the American Health System and Telehealth category • Lead content development of customer journeys, events, landing pages, premium incentives, and more • Develop and lead seasonal campaigns • Define, drive, and measure KPIs for relevant initiatives • Cultivate and oversee a growing team of freelance writers and editors

Requirements

• 10+ years of Creative experience • Strong experience selling a health or lifestyle brand in B2B space • Strong leadership and management ability • An innovative and creative vision for communications strategies and development • Strong experience with and rigor of A/B testing of components • Exceptional writing and editing capabilities • The ability to thrive in a fast-paced, highly collaborative environment • A proactive work ethic, with exceptional people skills and a positive attitude

Benefits

• Performance bonus • Health benefits