Paid Marketing Manager

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Testlio

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software testing • quality assurance • mobile app testing • Usability Testing • Functional Testing

201 - 500

💰 $12M Series B on 2021-10

Description

• Location: Remote in North, South or Central America and able to work with a global team. • Testlio is a leading quality management company. • We seek a results-driven, high-output Paid Marketing Manager to join our fast-paced marketing team. • You will own and optimize demand-generation campaigns that produce qualified leads for the SDR and Sales teams. • You will be responsible for hands-on execution and strategic planning, acting as a visionary lead for our demand generation efforts. • Develop, execute, and refine end-to-end digital marketing campaigns, including defining the channel mix and budget, planning the campaigns, managing their execution, measuring their success, and reporting on results. • Generate high-quality leads and grow the sales pipeline through various marketing campaigns. • Maintain a regular feedback loop with the content, creative, sales, and operations teams to drive ongoing improvements in campaign performance and conversion rates.

Requirements

• 7+ years experience in B2B marketing, preferably in a startup or fast-paced environment. • High competency with ABM and a strong understanding of demand generation, lead lifecycle, and lead nurturing best practices. • Hands-on experience managing campaigns across multiple channels, such as email marketing, Google Analytics, LinkedIn Campaign Manager, AdRoll, etc. • Ability to define requirements and manage campaign execution, including content needs, data capture strategy, reporting on results, and ongoing nurture programs. • Experience with conversion rate optimization, A/B testing, audience segmentation, and campaign analytics. • Proficiency in HubSpot and proven track record building emails, landing pages, forms, and workflows on the platform. • Track record of owning a demand generation budget and corresponding outcomes. • Eagerness to take ownership and ability to thrive in a fast-paced, remote environment.

Benefits

• A true sense of belonging: the TestLion Pride is a global community of like-minded people who live Testlio’s six values every day. • Freedom to roam: Testlio is a global company that embraces flexibility while setting standards to help you succeed in a remote environment by having clear expectations for working hours and communication. We look for opportunities to create engagement with TestLions worldwide, and we want to make sure you can take time off from work to rest. We honor national holidays in your home nation and provide a generous number of days off, including personal wellness days. • Winning business: Testlio is growing, profitable, and cash-strong. We are leading our industry with exceptional clients who provide us with a high NPS score and a 4.7 rating on G2. Our business model is global, enterprise, and subscription-based, with 85%+ of our revenue recurring. Several of our largest clients have been with us for 7+ years, and many spend $500K+/year with Testlio. • Great culture: Testlio’s is female-founded and is 46% women. Our purpose, vision, and values help drive positive mindsets and behaviors. People like working with each other and love the global scale of the company. We move fast and empower people on the frontlines to make decisions and own initiatives. • Investment in you: Testlio is a global company, and we’ve created a few benefits available regardless of location. In addition to the paid time off mentioned above, you can reimburse up to $300/yr for learning; you will receive stock options and an equipment policy, with Testlio contributing to the bulk of the cost with regular equipment update intervals.