Senior Manager, Retention & Upgrade Marketing

November 1

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Cable ONE

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Cable Television • High-speed Internet • Digital Cable • Business Phone • Business Broadband

1001 - 5000

💰 Post-IPO Debt on 2020-05

Description

• Develops and executes proactive outreach, upsell, and cross-sell campaigns to reduce disconnects and increase customer value, using both digital and traditional marketing channels. • Tracks, analyzes, and reports on key retention and upgrade metrics, providing actionable insights to improve performance and grow revenue. • Partners with the Customer Lifecycle Marketing Manager to ensure alignment of retention and upgrade strategies across the entire customer journey. • Collaborates with the Senior Director of Retention and Customer Lifecycle Marketing to drive cross-functional initiatives aimed at reducing churn and increasing customer lifetime value. • Works closely with internal and external creative teams and agencies to plan and execute retention and upgrade strategies effectively. • Leverages quantitative and qualitative market research to develop impactful retention offers and identify opportunities for service upgrades. • Coordinates with internal teams, including product, sales, and customer service, to ensure alignment and execution of retention and upsell efforts. • Manages the creation and maintenance of strategies, tools, and resources to support retention and revenue growth across the organization. • Continuously monitors market trends, customer feedback, and competitor activities to identify opportunities for enhancing customer experience and driving upgrades.

Requirements

• Bachelor’s degree (B.A.) in Marketing, Business Administration, or a related field required. • 8 years or more experience in a customer retention or revenue growth marketing role, preferably within the telecommunications or subscription-based services industry, managing both digital and traditional marketing campaigns focused on churn reduction and upselling. • 3 years or more experience leading and managing a team, with a focus on developing and executing retention and upgrade marketing strategies. • 3 years or more experience working with cross-functional departments to ensure alignment of retention marketing strategies. • 3 years or more experience collaborating with internal teams and external agencies or creative teams to develop and execute retention and upsell campaigns. • Proven ability to track, analyze, and report key marketing metrics to assess performance. • Demonstrated expertise in using data and analytics to guide decision-making and optimize retention and revenue growth strategies. • Proven experience using quantitative and qualitative market research to develop retention offers, upsell opportunities, and influence pricing strategies.

Benefits

• Medical, dental, and vision plans – start when you start! • Life insurance (self, spouse, children) • Paid time off (vacation, holiday, and personal/sick days) • 401(k) - 100% company match starts day 1 of employment (up to 5% of eligible compensation) • Group Legal plan with Identity Theft Protection • Additional Perks • Tuition reimbursement (up to $5,250 on 1st year) • Annual community support to various organizations across the U.S. • Associate recognition & awards programs • Advancement opportunities • Collaborative work environment • FREE Cable One services for associates who live in a serviceable area