Head of Brand Marketing

11 hours ago

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Education Technology • Digital Inclusion • Assistive Technology • Microsoft Partner • Google Partner

201 - 500

💰 Secondary Market on 2020-12

Description

• The Head of Brand plays a pivotal role in driving our company's success, executing the strategic vision from brand launch and beyond. • Responsible for translating the new brand strategy into actionable plans and overseeing the detailed rollout of the brand identity. • Lead the creation and execution of brand campaigns that introduce and reinforce our brand to key audiences. • Lead on the implementation of the brand’s long-term strategy to ensure it aligns with the company’s goals, values, and vision. • Lead the development and execution of brand activation campaigns. • Lead on the global rollout of the brand roadmap across all markets and touchpoints. • Ensure consistent application of brand guidelines including logos, colour schemes, tone of voice, and imagery. • Conduct and analyse market research to adapt the brand’s strategy and stay relevant. • Work closely with internal teams to promote brand values and culture. • Provide input into the management of the brand’s reputation in the public sphere. • Measure the effectiveness of branding efforts through key performance indicators (KPIs). • Explore new ideas to keep the brand fresh and innovative.

Requirements

• Bachelor's degree in Brand Management, Marketing or a related field. • 3+ years proven experience in brand management with a proven track record in leading successful brand campaigns and strategies. • Demonstrated ability to develop, articulate, and execute a clear, long-term brand vision and strategy that aligns with business goals. • Experience in crafting compelling brand stories that resonate with target audiences across various channels and platforms. • Knowledge of digital marketing channels, including social media, content marketing, email marketing, and advertising. • Proven analytical skills with the ability to leverage consumer insights, market research, and data to inform branding decisions and strategies. • Experience of working across departments such as product, sales, customer experience, and marketing to ensure brand alignment across all touchpoints. • Experience of managing budgets effectively and measuring the return on investment (ROI) of branding and marketing activities. • Demonstrated experience and understanding of how brand management can drive business growth, increase market share, and improve customer loyalty. • Experience working for a SaaS business and using Agile methodologies. • Strong project management skills with the ability to manage multiple projects and priorities simultaneously. • Exceptional leadership and team management skills, with a track record of building and developing high-performing marketing teams. • Ability to manage the brand's public image, including navigating PR challenges and crises effectively.