Growth Marketing Manager

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TextNow

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Social Communication • Mobile Products • Software Development • Technology • Freemium Wireless Company

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Description

• We believe communication belongs to everyone. We exist to democratize phone service. TextNow is evolving the way the world connects and that's because we're made up of people with curious minds who bring an optimistic, yet critical lens into the work we do. • We're the largest provider of free phone service in the nation. And we're just getting started. • Join us in our mission to break down barriers to communication and free the flow of conversation for people everywhere. • TextNow is looking for a driven, creative, and analytical Growth Marketing Manager to join our Marketing team to support paid user acquisition efforts. • In this role, you will work closely with the Head of UA, across various ad networks to help deploy advertising and acquire more customers for TextNow. • This role will own strategy, execution, and reporting across multiple paid media channels. • The ideal candidate is someone with a deep background in mobile app user acquisition across at least one acquisition type (paid search, paid social, programmatic, etc) and is eager to expand their toolbox.

Requirements

• 3-5+ years experience with at least one acquisition channel and a desire to learn others • Excellent communication skills • Appetite for growth in the paid advertising vertical and a willingness to learn through active participation • Ability to transform complex facts, figures, and numbers into plain language that can be easily understood • Familiarity with the mobile app ecosystem: measurement challenges, app stores, MMPs, etc. • Strong attention to detail and organizational skills • Experience A/B testing: ideation, launching, analyzing, and reporting insights. • Capacity to work with technical systems and teams • Proficient in Microsoft Excel: You’re a master with data analysis, and have an exceptional ability to draw key insights from both quantitative and qualitative data • You have a “get things done” mentality; you can dissect complex problems, identify solutions, and drive these solutions to completion with a high degree of autonomy • You are creative and can see how the pieces of a complex problem fit together; you feel comfortable challenging assumptions when they are not well-based • You like to build - you enjoy the process of going from problem to solution regardless of the medium • You are passionate about deeply understanding our product and customers' needs to generate meaningful campaigns that reach our customers at the right time with the right message • You have a team-first mentality and communication skills that allow you to influence others at all levels and across all functions within the organization to rally behind shared business goals

Benefits

• Strong work life blend • Flexible work arrangements (wfh, remote, or access to one of our office spaces) • Employee Stock Options • Unlimited vacation • Competitive pay and benefits • Parental leave • Benefits for both physical and mental well being (wellness credit and L&D credit) • We travel a few times a year for various team events, company wide off-sites, and more