Social Content - Growth Associate

3 days ago

Apply Now

Receive Emails with Similar Jobs

thatgamecompany

WebsiteLinkedInAll Job Openings

thatgamecompany is a developer and publisher of video games known for creating unique, artistic, and emotionally engaging games. The company has released several popular titles, including 'Sky: Children of the Light', which has won numerous awards, including at Gamescom, and set a Guinness World Record. thatgamecompany is recognized for its emphasis on creating games that offer serene and meaningful experiences, with a focus on cooperative, multiplayer gameplay. The company continues to evolve and connect with its community through various platforms, offering a blend of breathtaking visuals and immersive storytelling.

Video Game Design • Artistic Video Games • Video Game Innovation

51 - 200 employees

Founded 2006

🎮 Gaming

📱 Media

📋 Description

• The Social Content & Growth Associate will be concepting, recording, editing, and posting short-form video content on social media platforms, particularly TikTok and YouTube Shorts. • Consult with our internal Global Creative and North American Publishing teams for style and content ideas for social UGC videos. • Independently create scripts and video content for social media, with a focus on western audiences and TikTok trends, while incorporating Sky into this content, including following brand guidelines and messaging frameworks. • Produce, record, and post 20-35 videos a month for TikTok, Instagram, and YouTube Shorts. • Record in-game Sky content to help content libraries and have assets for these produced UGC videos, as well as for other creative teams to use. • Assist the Social Media Team in managing regular Sky (non-UGC) social content, including updating post calendars and communicating with Community team stakeholders. • Create authentic UGC that appeals to a broad and young social audience, incorporating Sky and TGC themes, messages, and values. • Repurpose and edit existing Sky video and livestream content for social formats. • Identify and report on what characteristics of the produced UGC resonates most with the broader audience. • Track, monitor, and report social viewership, engagement, and other performance metrics. • Produce and record video content to be used in paid advertising (user acquisition) for Sky. • Create UGC frameworks and assist other partnered content creators with ideation, tips, and messaging. • Engage with the Sky community on socials via comments, streams, and other formats. • Play and understand Sky at a deep level to identify key themes, features, and narratives for creating outbound content, but also to communicate more effectively with the Sky playerbase.

🎯 Requirements

• Deeply familiar and experienced with mobile video editing tools (like Capcut) [plus if you have Adobe Creative Cloud video editing ability] • Has on-camera presence and experience • Experience navigating the Gen Z social media landscape • Owns and understands how to operate higher quality recording equipment, such as a high bitrate microphone, QHD camera, and any other tools or software to produce recorded videos. • High proficiency or native English language and communication ability for content • Professional working experience, organization and/or project management • Experience working on a creative team • Experience running a brand social account with larger followings • Passion for gaming, particularly if you are familiar with Sky! • Mandarin, Korean, or Japanese language skills