HubSpot Marketing Automation Manager

October 31

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Tidio

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51 - 200

💰 $25M Series B on 2022-05

Description

• By joining Tidio as HubSpot Marketing Automation Manager, you will become a vital part of our international marketing team. • With full ownership of automation, you will skyrocket our marketing operations! • Working closely with our great Sales Ops, you will have a real impact on driving our growth. • As the HubSpot Automation Manager you will: Design and build email nurturing campaigns to enhance engagement and conversion rates. • Continuously enrich data from external and internal sources like Clay, Apollo, our business ERP, or our website. • Develop and refine automation workflows, including lead scoring and segmentation, to improve targeting and personalization. • Ensure smooth and efficient lead assignment from marketing to sales representatives to optimize follow-up and conversion processes. • Maintain data integration and data hygiene to ensure the accuracy and reliability of our CRM data. • Create detailed reports to provide insights into key metrics.

Requirements

• 3-5 years of proven experience in B2B marketing automation, preferably in a tech or SaaS environment. • Deep proficiency with HubSpot - in designing, building, managing, and optimizing HubSpot Marketing campaigns. • Proficiency in campaign management, marketing, lead generation, and nurturing best practices. • Experience building scripts to personalize emails with content automation. • Experience developing multi-touch automation campaigns. • Top-notch analytical skills to measure and optimize marketing spend. • Fluent English (C1). • Bonus cookie points will be given for: Experience using generative AI to optimize content creation processes, particularly for emails.

Benefits

• Freedom to use creativity and technology to build automation that will skyrocket our marketing operations. • Becoming the go-to-person for creating “magic” aha moments in our marketing operations. • Comprehensive compensation package: salary and benefits. • Contract form according to your preferences (B2B or contract of employment). • Remote-first work with flexible hours. • Possibility to use one of our offices in Poland or book a coworking space in your city. • Great development opportunities – company-supported courses and conferences. • 26 days off guaranteed in a year; • Individual work tools—MacBook Pro, Dell screen, JBL headphones? You can tailor the equipment to your needs! • Sport & wellness benefit or its financial equivalent. • Private medical care or its financial equivalent. • Mental well-being program – individual therapy sessions and resources for employees. • Free access to one of the most popular e-book/audiobook services. • Regular social events (company-wide offsites, team events).