West Field Marketing and Events Contractor

October 20

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Description

• You possess the rare blend of operational rigor and ability to cultivate creative, memorable experiences that make attendees stop in their tracks. • Sales teams and vendors love working with you, but you also know how to get the most out of them. • You obsess over event lead and ROI metrics, but also know how to emotionally connect with your audience using the power of the brand. • Take charge of the complete event lifecycle, from the initial planning stages through execution and post-event analysis, redefining both virtual and physical event experiences to optimize participant engagement. • Collaborate with internal stakeholders to ensure events are strategically selected and successfully executed, contributing directly to the company’s business objectives. • Manage and nurture vendor partnerships to meet event goals efficiently and effectively. • Plan and oversee the event budget, set and pursue lead generation and pipeline growth goals, and maintain rigorous tracking of progress towards these objectives. • Communicate the successes of events in alignment with the core business outcomes of the company, championing marketing processes and principles. • Leverage data to guide decision-making processes and work closely with managers and analysts to develop and implement result-tracking mechanisms.

Requirements

• 5+ in B2B event management across both in-person and virtual platforms, with a track record of enhancing user engagement. • Cybersecurity experience is a plus. • A commitment to excellence in every detail and surpassing expectations in user experience. • Experience working alongside inside sales teams, with a deep understanding of how to bolster and expedite their efforts. • A data-oriented approach, with proficiency in analyzing event outcomes to generate actionable insights for business improvement. • Ability to manage multiple tasks and stakeholders effectively in a dynamic, fast-paced setting. • Skilled in using marketing automation and CRM software to streamline and optimize marketing efforts. • Excellent communication skills, capable of conveying complex issues clearly and concisely to management. • A strong sense of responsibility for the success of core marketing initiatives. • Proven ability to work collaboratively across various departments, solving challenges with a proactive, solution-oriented approach.