Solutions Marketing Manager

Yesterday

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Tinuiti

WebsiteLinkedInAll Job Openings

Facebook • Amazon • Google • Instagram • Streaming

1001 - 5000 employees

Founded 2016

💰 Debt Financing on 2019-08

Description

• Develop and lead marketing plans focused on driving lead generation and demand for Tinuiti’s TV, Audio & Display (TVAD) and Commerce/Retail Media solutions. • Collaborate with various teams such as innovation and growth, product marketing, integrated marketing, content marketing, and sales. • Ensure our marketing efforts for solutions align with our business goals and overall market strategy. • Lead the execution of targeted campaigns to elevate awareness and drive growth for TVAD and Commerce solutions through a variety of channels, including email, social, and industry events. • Manage the development of high-impact collateral, such as case studies, sales sheets and thought leadership that highlights the value of Tinuiti’s solutions and supports sales enablement. • Analyze marketing efforts, providing insights and recommendations to improve engagement, lead generation, and conversion rates. • Maintain a deep knowledge of key industry trends in TVAD and Commerce to ensure messaging remains competitive and relevant.

Requirements

• 4+ years of experience in demand generation, B2B marketing, or solutions marketing. • Proven ability to collaborate with cross-functional teams including sales, product, and marketing. • Proficient analytical skills and experience with campaign performance tracking and optimization. • Strong background in demand generation and experience developing and launching high-impact marketing campaigns across multiple channels, especially in Streaming or Commerce industries. • Skilled at working cross-functionally to align teams and execute campaigns that support broader business goals. • Data-driven, focused on tracking campaign performance and optimizing strategies based on key insights. • Creative, adaptable, and able to thrive in a dynamic environment with exemplary project management skills.

Benefits

• Unlimited PTO: At Tinuiti, we believe you deserve time to rest and enjoy life unplugged from your devices. • Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts • Retirement: Match up to 4% of your contributions at 100% with immediate vesting • Perks and Wellness: Fringe, Forma, Thankful giving, Equity • Learning and Development: Mentor program and more