Lifecycle Marketing Manager

January 9

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Houzz

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Houzz is a comprehensive platform that caters to homeowners and industry professionals involved in home renovation and design. The platform features a wide range of design ideas, photos, and articles on various rooms and home elements, from kitchens and bathrooms to outdoor spaces. It also offers a marketplace for home improvement products, furniture, and decor. Additionally, Houzz provides professional software solutions for design and construction projects, including tools for project management, 3D renderings, and estimate creation. The platform connects users with a variety of professionals such as architects, interior designers, and contractors.

Technology • E-Commerce

501 - 1000 employees

Founded 2009

🛍️ eCommerce

🏪 Marketplace

☁️ SaaS

📋 Description

•In this role, you will have the opportunity to work on a growing team that’s responsible for delivering communications and making an impact every day. •As a Lifecycle Marketing Manager, you will be responsible for the strategy, execution, analytics, and reporting of marketing campaigns to Houzz Pro users via owned channels such as Email, Push Notifications, and SMS. •This is a hands-on role and you will be an end-to-end owner of the campaigns, working on a full cycle of campaign development and execution. •You will collaborate with product, creative, data science, and engineering teams to drive revenue and engagement for the company through providing a great experience for our customers. •You will also drive experimentation and be responsible for reporting the results of your campaigns to stakeholders and leadership.

🎯 Requirements

•Bachelor’s degree – ideally in Business, Marketing, quantitative or technical field •4+ years of experience developing lifecycle programs; comfortable with segmentation, automation strategy, marketing using digital channels (email, push, SMS, in-app, site, etc.) •You have 5+ years of working directly in an enterprise-grade ESP (Eloqua, Blueshift, Iterable, Braze, Salesforce Marketing Cloud, Responsys, etc.), with experience setting up targeting, building multi-step workflows, QA, execution, and reporting •Proven success in working with cross-functional teams, such as Product and Analytics, to create and execute against shared goals that are based on data-informed hypotheses •The ability to set goals and manage rapidly shifting priorities & timelines •The ability to digest large data sets, ask the right questions due to your robust analytical skillset •The ability to think critically and develop creative solutions around (technical or resource) limitations •Fervent attention to detail. You are confident deploying emails to millions of users free of grammar, spelling, typos, and other deployment errors

🏖️ Benefits

•Paid time off (PTO) •Home internet stipend •Medical, dental and vision benefits •Maternity/paternity leave program •Employee Assistance Program (EAP) •Professional Development Reimbursement Program •401(k) retirement savings plans (Pre-Tax and Roth) •Flexible Spending Accounts (FSA) - Medical & Dependent Care •Health Savings Account (HSA) with company contribution •Healthy at Houzz program