Marketing Manager - Remote

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Togetherwork

WebsiteLinkedInAll Job Openings

201 - 500 employees

☁️ SaaS

🤝 Non-profit

💸 Finance

Description

• Togetherwork provides Software-as-a-Service solutions to a variety of communities and businesses. • You will be responsible for attracting site traffic through social media and events, converting that traffic into qualified leads, and optimizing those leads to close into customers. • You will lead our Petcare vertical solution social media presence, including strategy and engagement, and manage webinars and the trade show experience. • Grow marketing-qualified leads and increase brand perception by converting organic social media traffic. • Design and implement social media strategy and content calendar to align with business goals. • Generate, edit, publish and share engaging content daily (e.g., original text, photos, videos, blog content, etc.). • Collaborate with other teams, like support, sales and product to create content, webinars and how to videos. • Communicate with followers, respond to queries in a timely manner and monitor customer reviews. • Create and maintain metrics reports on marketing and sales activities, effectiveness, and business impact. • Design and create social media graphics, gifs and videos with Canva. • Research, plan and oversee trade show operations. • Serve as Trade Show Booth Captain by attending 2-3 shows a year. • Analyze marketing and sales data to develop insights and make recommendations on areas for optimization. • Monitor and maintain data quality within the marketing database. • Evaluate new technologies and add-on applications to improve and optimize marketing team performance. • Assist in strategy calls to discuss lead generation performance versus forecast and discuss strategies to achieve goals. • Work alongside all departments including sales and product to meet and exceed KPIs by creating exciting new marketing opportunities. • Deliver weekly and monthly reporting to the management team and actively monitor the contribution of marketing to the overall revenue targets.

Requirements

• Four-year degree in marketing or a related field • 5+ years of successful B2B lead generation experience with track record of being accountable to lead generation goals • Strong analytical skills (including mastery of Microsoft Excel) and experience with reporting and data analysis. • Strong demonstration of a “test, measure, learn” mentality • Proficiency in marketing automation systems (like HubSpot) and integrating those systems with other technologies. • Strong ability to learn new platforms (e.g., Salesforce, HubSpot, Facebook ads, etc.) • Excellent communication (written and verbal) and organizational skills • Ability to strategize and present opportunities • Eagerness to drive growth • Ability to manage multiple projects at the same time in a fast-paced environment

Benefits

• Medical, dental, and vision insurance options • 100% Employer paid short/long term disability • Basic Life • 401(k) option with 100% company match • Flexible paid personal/vacation time built on mutual trust and accountability • 10 sick days annually • 10 company paid holidays • 6 weeks paid parental leave