Marketing Manager - Remote

December 20, 2024

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Togetherwork

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Togetherwork is a company that provides mission-critical software and payment solutions designed to unlock the true potential of communities. Its offerings include group management technologies, member engagement tools, and financial enablement functions that simplify operations and enhance communication and financial processes. Togetherwork serves a wide range of sectors such as associations, membership organizations, education, youth programs, studios, pet-care, camps, and more. The company's comprehensive management software and online platforms are designed to streamline operations, increase efficiency, and build stronger connections within various organizations.

201 - 500 employees

☁️ SaaS

🤝 Non-profit

💸 Finance

📋 Description

• Togetherwork provides Software-as-a-Service solutions to a variety of communities and businesses. • You will be responsible for attracting site traffic through social media and events, converting that traffic into qualified leads, and optimizing those leads to close into customers. • You will lead our Petcare vertical solution social media presence, including strategy and engagement, and manage webinars and the trade show experience. • Grow marketing-qualified leads and increase brand perception by converting organic social media traffic. • Design and implement social media strategy and content calendar to align with business goals. • Generate, edit, publish and share engaging content daily (e.g., original text, photos, videos, blog content, etc.). • Collaborate with other teams, like support, sales and product to create content, webinars and how to videos. • Communicate with followers, respond to queries in a timely manner and monitor customer reviews. • Create and maintain metrics reports on marketing and sales activities, effectiveness, and business impact. • Design and create social media graphics, gifs and videos with Canva. • Research, plan and oversee trade show operations. • Serve as Trade Show Booth Captain by attending 2-3 shows a year. • Analyze marketing and sales data to develop insights and make recommendations on areas for optimization. • Monitor and maintain data quality within the marketing database. • Evaluate new technologies and add-on applications to improve and optimize marketing team performance. • Assist in strategy calls to discuss lead generation performance versus forecast and discuss strategies to achieve goals. • Work alongside all departments including sales and product to meet and exceed KPIs by creating exciting new marketing opportunities. • Deliver weekly and monthly reporting to the management team and actively monitor the contribution of marketing to the overall revenue targets.

🎯 Requirements

• Four-year degree in marketing or a related field • 5+ years of successful B2B lead generation experience with track record of being accountable to lead generation goals • Strong analytical skills (including mastery of Microsoft Excel) and experience with reporting and data analysis. • Strong demonstration of a “test, measure, learn” mentality • Proficiency in marketing automation systems (like HubSpot) and integrating those systems with other technologies. • Strong ability to learn new platforms (e.g., Salesforce, HubSpot, Facebook ads, etc.) • Excellent communication (written and verbal) and organizational skills • Ability to strategize and present opportunities • Eagerness to drive growth • Ability to manage multiple projects at the same time in a fast-paced environment

🏖️ Benefits

• Medical, dental, and vision insurance options • 100% Employer paid short/long term disability • Basic Life • 401(k) option with 100% company match • Flexible paid personal/vacation time built on mutual trust and accountability • 10 sick days annually • 10 company paid holidays • 6 weeks paid parental leave