Marketing Generalist, EMEA
December 7
Description
• Assist in the planning, execution, and analysis of marketing campaigns across various channels (Events, digital, social media, email, print, etc.) • Develop high-quality content, including blog posts, articles, social media content, and email copy. • Manage and optimize our digital marketing efforts, including SEO, PPC, and social media. • Contribute to brand strategy and positioning, ensuring consistency across all marketing materials. • Conduct market research to identify trends, opportunities, and customer insights. • Planning and executing marketing events, webinars, and trade shows. • Track and analyze marketing performance metrics to measure ROI and identify areas for improvement. • Work closely with sales, product, and other teams to align marketing efforts with business objectives.
Requirements
• Proven experience (3-5 years) in a marketing role preferably in a B2B technology environment • Strong understanding of marketing principles and best practices • Excellent written and verbal communication skills • Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Adobe Creative Suite, social media platforms) • Experience with CRM systems and marketing automation tools like Hubspot or Marketo • Strong analytical skills and attention to detail • Ability to work independently and as part of a team • A passion for marketing and a creative mindset
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