Senior Manager - Lifecycle Marketing

March 15

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ToursByLocals

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ToursByLocals is a company that provides personalized private tours led by local guides around the world. These tours are fully customizable and offer flexible itineraries and cancellation policies. The company emphasizes an immersive and meaningful travel experience by connecting travelers with knowledgeable local guides who can provide unique insights into various destinations. ToursByLocals services include shore excursions, safaris, and live virtual tours, ensuring travelers can explore places others may miss. With operations in over 176 countries, they aim to deliver memorable travel experiences and prioritize customer satisfaction with 24/7 support.

Private tours • Private guides • Local travel experiences • Unique travel adventures

51 - 200 employees

Founded 2008

💰 Series A on 2020-01

📋 Description

• Build and optimize high-impact programs that boost engagement, retention, and customer loyalty. • Own, develop and execute the end-to-end lifecycle marketing strategy – create automated, data-driven lifecycle campaigns. • Leverage data and analytics for continuous improvement – define key metrics, analyze customer behaviour, run A/B tests. • Lead segmentation and personalization efforts – ensure the right message reaches the right customer at the right time. • Collaborate cross-functionally – partner with product, analytics, content, and brand teams. • Lead and develop a high-performance team – manage and mentor direct reports, fostering a culture of continuous improvement.

🎯 Requirements

• 6+ years of experience in lifecycle marketing within a B2C environment with a track record of driving engagement, retention and increased LTV. • Hands-on expertise with lifecycle automation & CRM platforms, including email, SMS, and multi-channel strategies using tools like ActiveCampaign and HubSpot. • Highly data-driven, and skilled in analyzing customer behaviour, segmenting audiences, and A/B testing strategies using key metrics such as repeat purchase rate, engagement, and LTV. • Proven ability to build and scale automated lifecycle programs, leveraging behavioural triggers, dynamic segmentation, and personalized messaging. • Experienced people leader, with experience managing, developing, and mentoring lifecycle marketers while fostering a results-driven culture. • Thrive in a test-and-learn environment, continuously optimizing campaigns, iterating on strategies, and refining approaches for improved performance. • Love to learn and grow – challenge yourself to improve, embrace failures, and continuously develop through experience or formal education. • Skilled in data analysis, with experience using tools like Looker, Tableau, Google Analytics, or Amplitude.

🏖️ Benefits

• Health & Wellness: Comprehensive health and dental coverage for you and your family, plus up to $1,000 annual health spending account. • Home Office Support : A Mac computer, accessories, and furniture to set up your workspace. • Time Off & Flexibility: Three weeks of paid vacation, additional flexible PTO, and the ability to switch statutory holidays. • Explore90 Program: After one year, work from anywhere in the world for up to 90 days per year. • Travel Perks: A 25% discount and an annual voucher for ToursByLocals experiences. • Flexible Work: Work from home or our downtown Vancouver office, with a schedule that fits your needs. • Family Support: Maternity and parental leave top-ups.