Senior Data Analyst - Marketing

November 27

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Trainual

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Training • On-boarding • Continuing Education • Small Business • Standard Operating Procedures

51 - 200 employees

Founded 2018

🤝 B2B

☁️ SaaS

⚡ Productivity

💰 $27M Series B on 2021-06

Description

• This is a data analyst role! This role requires very technical experience as an analyst supporting a marketing team. • As our growth efforts have expanded and evolved, so has the demand for insights that upgrade our customer acquisition approaches. • We’re seeking a data analyst to build on our existing marketing infrastructure and analytics foundations - assembling, integrating and analyzing data across the customer lifecycle. • This highly-collaborative role sits on our growth team under our marketing department. • You’re enthusiastic about connecting the dots between marketing execution and measured business impact. • You thrive in ambiguity and love any opportunity to solve a problem.

Requirements

• ~5 years of experience in a marketing analytics role, B2B SaaS preferred • Experience building or maintaining marketing analytics infrastructure as the only analyst or on a small, scrappy team • All the customer acquisition metrics and how to calculate and uplevel them: CPM, CPC, CPA, LTV, CAC, ARPA, NRR • How to dig into a customer lifecycle step by step and identify opportunities and trends • Familiarity with the implementation and maintenance of marketing data aggregation + transformation, identity resolution, tag management, web analytics, and attribution • You excel (pun intended) with B2B funnel and attribution reporting • Deep understanding of CRMs and building reporting within them