Product Marketing Manager

November 2

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TrustEngine

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Description

• About TrustEngine: • Millions of people are looking to improve their lives through home ownership and smart usage of lending products like mortgages - but the whole process is confusing, opaque and reduced down to choosing the lowest rate and monthly payment. Meanwhile, lenders aren’t educating and helping their existing or potential borrowers the way they should. • We are changing this relationship! Hundreds of leading lenders rely on award-winning technologies from TrustEngine to build lasting borrower relationships that maximize lifetime customer value for the lender and empower the borrower. We are reimagining the lending and financial space by connecting borrowers with the right loan at the right time. Our team is always on the lookout for passionate and hardworking members who can help take us to the next level in helping borrowers achieve their goals. • About the Role: • At TrustEngine we are building the next generation of SaaS platform that focuses on giving our users answers instead of dashboards. We connect mortgage lenders to borrowers and drive recommendations for the right conversations so borrowers are optimizing their short and long term home ownership goals. • As a Product Marketing Manager at TrustEngine, you will sit at the intersection of product development, sales, and marketing and play a central role in driving understanding, rollout, and excitement for our rapidly evolving product set. • We are seeking someone who works smarter, not harder. A super organized person who has experience delivering on Product Marketing and now wants the chance to take it to the next level. Balancing insights, battlecards, releases, and internal communication on our evolving product set and ensuring the team is prepared to evangelize our unique customer value. • The ideal candidate has mortgage and/or real estate experience. • Why join TrustEngine? • As a remote organization since pre-COVID, our culture is built around creative and efficient ways to stay connected with each other while providing employees the autonomy to get their work done in the best way that fits their lifestyle. Whether you need to take time off to be with your family or go to a doctor’s appointment, we don’t micromanage your time as long as you’re getting your work done and meeting your goals. • We are an open organization and welcome honest feedback from our employees. Managers meet with their teams on a one-on-one basis every week to review projects and discuss concerns or roadblocks. Both sides have the freedom to share feedback. • Responsibilities • Craft clear and concise value propositions for each product and feature • Use technology to make the depth of insights we have and you’ll create readily available to internal teams • Experience using CRM systems for customer data and interaction insights to be layered into our overall strategy • Experience with social listening tools and heat mapping software to reveal our user behaviors and tie it into the overall Product Marketing strategy • Develop and maintain a comprehensive competitive intelligence program including battlecards, sales training materials, competitor analysis, and win/loss reports for guiding and advising internal stakeholders • Provide proactive regular market updates to the company • Create quarterly & ad-hoc client release communications (email, release notes) and internal training • Drive communications and initial promotion for new product launches • Develop and maintain product assets (knowledge base articles, sales collateral, web messaging, sales deck updates, reference materials, and case studies) • Develop, plan, and execute successful product launches including go-to-market strategy, messaging, and promotional activities

Requirements

• Ability to effectively work and collaborate cross-functionally, including through C-level • Experience in using technology to drive initiatives • Strong experience developing and delivering effective marketing content and presentation skills • Excellent interpersonal and customer service skills • Excellent organizational skills and attention to detail • Excellent time management skills with a proven ability to meet deadlines • Strong analytical and problem-solving skills • Proficient with Google Workspace or related software • Mortgage, banking, and/or real estate experience is a plus

Benefits

• TrustEngine has a Flexible Time Off Policy in place for eligible employees. • Company Paid Holidays • Learning & Development Days and funds • Full-time employees may enroll in the United Healthcare Insurance Plan • Company Paid Life Insurance and Short-Term Disability. • 401k Benefits