Content Marketer

September 18

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Trustly

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Description

• Deliver and align all assigned content projects with Trustly’s content strategy and produce compelling copy such as blog posts, emails, LinkedIn articles, and more. • Ensure all copy produced meets our style and tone of voice, while adhering to compliance, legal, IP, and other requirements. • Own The Trustly Blog by optimizing on-page SEO, helping to define target keywords and topics, continually analyzing interlinking opportunities, and consolidating topics of already-published material. • Conduct research on industry trends and statistics that will fuel our content engine and inform each piece of content that we publish. • Ensure that all copy and content assets stay up-to-date with current research, tone of voice, and brand messaging. • Master the different personas and industries we target. • Contribute campaign ideas for leveraging content alongside the Head of Content, PR Manager, and Head of B2B Marketing, as well as the broader marketing team. • Work with the designer to ideate, produce, and promote final content assets. • Maintain our content publishing calendar and plan copy according to upcoming product releases, events, and more.

Requirements

• 3+ years of copywriting experience for B2B products, ideally within Enterprise Fintech or Payments industries. • You possess a passion for writing with a meticulous eye for grammar, punctuation, structure, and spelling. • Skilled in crafting both long-form and short-form content that drives conversions.Strong knowledge of digital marketing best practices and their application. • A self-starter with a coachable, highly motivated mindset. • Proven track record of building and executing marketing campaigns from scratch. • A portfolio of writing samples that showcases strategic, compelling copy. • Comfortable taking initiative and leading projects autonomously. • Interested in the Fintech space, with enthusiasm for writing about the industry. • Able to thrive in a fast-paced environment, effectively balancing long-term and short-term deadlines.