Head of Measurement - Identity & Attribution Product Management

October 10

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tvScientific

WebsiteLinkedInAll Job Openings

51 - 200 employees

📱 Media

💰 $20M Series A on 2022-04

Description

• Lead Product Strategy and Execution for tvScientific, focusing on advancing Connected TV Advertising through cutting-edge technology development across the Data Products family - Measurement, Attribution, Identity (Household Graph), Reporting & Audience Targeting End to End (Including the integrations with partner companies related to these areas). • Collaborate with cross-functional teams (engineering, design, marketing) to seamlessly integrate new state-of-the-art solutions into tvScientific's Advertising platform. • Conduct in-depth market research on Streaming Advertising, analyzing trends, competitor strategies, and customer needs to inform the development of innovative measurement and attribution technologies. • Define precise product requirements, specifications, and user stories, emphasizing advanced data powered functionalities tailored for Connected TV Advertising. • Establish and monitor key performance indicators (KPIs) for Connected TV Advertising, providing insights to assess and optimize tvScientific's platform performance. • Lead agile development processes, ensuring effective communication, especially during the implementation and refinement of the Data Products family of capabilities. • Stay updated on emerging technologies in Connected TV Advertising, integrating innovations into tvScientific's product roadmap for a competitive edge in the evolving landscape of television advertising.

Requirements

• Visionary Product Strategies: Ability to develop and execute innovative product strategies aligned with market needs and competitive trends. • Product Lifecycle Leadership: Demonstrated expertise in managing successful product lifecycles, with a minimum of 8 years of senior-level product management experience. • Connected TV Advertising Expertise: Deep understanding of Connected TV Advertising technologies, capable of leading development efforts and effectively communicating technical concepts to cross-functional teams. • Problem-Solving Skills: Proven ability to identify and solve product and business challenges in the dynamic Connected TV Advertising landscape, ensuring ongoing competitiveness. • Collaborative Leadership: Skill in fostering collaboration among teams to achieve seamless product execution aligned with business objectives. • Data-Driven Decision-Making: Proficiency in utilizing data to inform product decisions and optimize user engagement. • Industry Thought Leadership: Contribution to industry thought leadership through publications and speaking engagements, enhancing personal and company visibility in the Connected TV Ads Measurement/Attribution field.

Benefits

• Full health, dental, and vision insurance - up to 95% funded by the company for employees. • Employee stock option program. • Company-sponsored retirement plan with a matching contribution program. • 12 annual paid holidays (including 2 flexible days). • Generous PTO policy (get your work done and take the time you need). • A remote-first environment that allows employees flexibility to work from most places in the US.