Director, Marketing Analytics

November 27, 2024

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201 - 500 employees

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Description

• The Director of Marketing Analytics will lead our marketing analytics efforts and be crucial in driving data-driven decision-making across the marketing organization. • This leadership role will be responsible for developing and implementing a comprehensive marketing analytics strategy, building and managing a high-performing team and delivering actionable insights that inform and optimize marketing efforts. • Work in partnership with key functions and senior marketing leadership to support marketing goals with appropriate analysis. • Lead and manage a team of marketing analysts, providing coaching, and mentorship, and fostering a culture of testing and continuous learning and development. • Develop and implement a comprehensive marketing analytics strategy aligned with overall business objectives, focusing on key performance indicators (KPIs) and return on investment (ROI) measurement. • Design and execute marketing analytics frameworks and processes to capture, analyze, and interpret data from various marketing channels and sources. • Translate complex data into actionable insights and compelling narratives for both technical and non-technical audiences. • Collaborate with cross-functional teams—product management, data engineering, and digital—to identify business opportunities and enhance data models, tools, and infrastructure. • Identify and implement new methodologies to improve data collection, analysis, and reporting capabilities. • Stay up to date on the latest marketing analytics trends, tools, and best practices, and continuously seek opportunities to improve the effectiveness and efficiency of marketing programs. • Champion data-driven decision-making across the organization and foster a culture of data-driven marketing.

Requirements

• Proven track record of leading and managing a team of marketing analysts. • Strong understanding of marketing analytics methodologies, including data collection, analysis, and visualization. • Experience with marketing attribution modeling and marketing mix modeling. • Experience with subscription/SaaS analytics is required. • Proficiency in SQL and marketing analytics and visualization tools, such as Google Analytics, Heap Analytics, Tableau, and Mar-Tech platforms. • Excellent communication, presentation, and storytelling skills, with the ability to translate complex data into clear and concise insights for diverse audiences. • Strong analytical and problem-solving skills with a data-driven mindset. • Collaborative and results-oriented with a strong work ethic and the ability to manage multiple priorities effectively.

Benefits

• Profit sharing • Medical/Dental/Vision • 401K Safe Harbor Contribution • Stock Options • Flexible time-off (PTO/Sick Leave/Company Holiday Time-off)