Director, Oncology Patient Marketing

November 23

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Description

β€’ The Patient Marketing Director will report to the Senior Director of Oncology Marketing, and will develop and execute the patient marketing strategy and tactics to support a new product launch in ovarian cancer. β€’ This individual will collaborate with cross-functional teams, including Patient Support Services, Medical Affairs, Corporate Communications, Legal, Regulatory, Compliance, and external stakeholders, to create and implement marketing campaigns aimed at educating patients and caregivers. β€’ The Patient Marketing Director will drive initiatives that enhance patient engagement and education, and support Corcept’s broader mission to improve patient outcomes. β€’ Responsibilities include leading patient marketing content development, creating patient social media strategies, and managing external vendors for communication initiatives.

Requirements

β€’ Deep experience developing patient marketing campaigns across digital and traditional channels, including social media, SEO/SEM, email campaigns, and content creation. β€’ High empathy, exceptional communication and interpersonal skills, with the ability to clearly convey complex information to patients and caregivers. β€’ Excellent project management and leadership skills, with a track record of delivering results in a fast-paced, dynamic, product launch environment. β€’ Demonstrated ability to collaborate across departments and with external stakeholders, including patient advocacy organizations. β€’ Deep knowledge of healthcare regulations, particularly FDA guidelines and compliance related to patient communication and advertising. β€’ Experience partnering with patient advocacy organizations through trust and transparency, and building long-term relationships in the oncology patient community. β€’ Strong analytical skills, with the ability to interpret data and adjust strategy to increase patient engagement. β€’ Ability to travel up to 25-30% of the time.

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