Director - Segment Marketing

November 22, 2024

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Zelis

WebsiteLinkedInAll Job Openings

healthcare payments • payment integrity • payment accuracy • healthcare bill review • electronic payments

1001 - 5000 employees

⚕️ Healthcare Insurance

💳 Fintech

☁️ SaaS

💰 $20.1M Venture Round on 2020-01

Description

• Build and execute ABM plans for Regional Health Plan segment • Collaborate with sales and product marketing for content creation • Develop content that meets audience needs • Monitor market trends and compile insights to drive marketing efforts • Drive awareness, interest, and demand through campaigns • Be an effective writer and manage research projects

Requirements

• 7+ years of successful and progressive work experience in B2B marketing with Account Based Marketing experience • B2B Industry or segment marketing experience preferred; healthcare industry experience preferred; experience marketing to healthcare payers preferred; product marketing experience a plus; experience in B2B technology or professional services marketing a plus • Bachelor's degree required • Strong collaboration, relationship-building and influencer skills to build cross-functional partnerships in a matrixed environment • Experience in translating insights and strategies into effective marketing tactics • Strong written and verbal communication skills to help articulate customer and business needs • Critical thinker capable of producing applied insights and problem-solving • Self-starter and quick learner with the desire to learn new tools and techniques • Agile, able to deliver high-quality results under tight timelines • Ability to travel as needed, not exceeding 20%