Director, Oncology Marketing

2 days ago

Apply Now

Receive Emails with Similar Jobs

Corcept Therapeutics

WebsiteLinkedInAll Job Openings

201 - 500

💰 $525.3k Post-IPO Equity on 2012-04

Description

• Support the HCP marketing strategy development and lead tactical execution to drive product awareness and consideration in an ovarian cancer product launch • Support the disease state education (DSE) campaign in raising awareness of a novel mechanism of disease among target oncologists and oncology stakeholders • Support early brand development including brand identity, product positioning, value proposition, core claims, and messaging • Lead HCP content development across DSE and brand materials – including core visual aid, websites, presentations, testimonial videos, case studies, etc. – ensuring alignment with all legal, regulatory and compliance guidelines (e.g., PRC submissions and approvals), and management across personal and digital channels • Collaborate closely with cross-functional stakeholders including Sales, Commercial Data & Analytics, Medical Affairs, Market Access, Legal, Regulatory and Compliance teams to ensure marketing initiatives align with Commercial objectives and brand strategy • Define research objectives, priorities, and develop stimuli in collaboration with the Commercial Data & Analytics team in market research, to gain insights into the oncology market, oncologist behaviors, treatment trends and competitive landscape, leveraging insights in strategic marketing initiatives • Build relationships with key oncology stakeholders in collaboration with the Thought Leader Engagement team, including oncologists, oncology nurses, and professional organizations, to enhance engagement efforts • Develop and track key performance indicators (KPIs) for HCP engagement and market traction, using data-driven insights to refine strategies and enhance campaign effectiveness • Partner closely with Sales and Commercial Training teams to develop and implement tools and materials that support field sales initiatives, ensuring materials meet sales needs for HCP engagement • Coordinate with the Promotional Review Committee (PRC), ensuring timely review and approval of HCP promotional and educational materials within legal, regulatory and compliance standards • Develop executive presentations for key internal stakeholders, translating insights into strategic marketing recommendations • Oversee relationships with agency partners, support Marketing strategy and execute priority tactics, and ensure timely delivery in a launch setting. Responsibilities include annual budget planning, monthly reconciliation, and reallocating resources as necessary

Requirements

• Strong knowledge of oncology market dynamics and a deep understanding of academic and community oncology educational needs • Strong product launch experience, with oncology launch experience preferred • Ability to work effectively in a dynamic, fast-paced, startup environment, managing multiple priorities simultaneously • Exceptional communication and leadership skills, with the ability to influence stakeholders across various levels of the organization • Strong analytical skills, with the ability to interpret data and turn insights into actionable marketing strategy • Ability to travel up to 25-30% of the time • Experience managing and optimizing multi-channel marketing campaigns targeted to healthcare professionals