Director of Route To Market - Trade Marketing

November 22

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Description

• The Director of Route to Market is a pivotal leadership role within our Trade Marketing Team. • Responsible for creating, deploying, and educating the sales execution guide for each marketing campaign period. • Involves driving the execution and success of marketing campaigns and retail programs, managing internal and external sales incentives, overseeing display execution and feedback, coordinating various out-of-home (OOH) efforts, and collaborating with the sales team to develop joint marketing plans. • Develop success metrics to measure campaign effectiveness and work with the analytics team to gather market feedback. • Direct supervisory responsibilities, overseeing and guiding the performance of team members within the assigned department. • Develop comprehensive sales execution guides for each marketing campaign period, providing sales teams with clear instructions and strategies. • Deploy and evaluate market tools such as POS, Sell Sheets, Displays to the sales team and ensure understanding through effective education and training sessions. • Work with consumer/shopper insights to create impactful selling tools. • Ensure seamless execution of campaigns across various channels by collaborating with the marketing team. • Develop and manage internal and external sales incentives to motivate sales teams and drive performance. • Monitor incentive programs to ensure effectiveness and make adjustments to achieve desired outcomes. • Coordinate OOH advertising efforts to maximize brand visibility. • Monitor campaign performance and optimize as needed to achieve desired outcomes. • Identify opportunities for synergy between marketing and sales initiatives. • Work with the analytics team to create market surveys and gather feedback. • Utilize survey data and feedback to refine marketing strategies and improve campaign performance.

Requirements

• Bachelor's degree in marketing, business administration, or related field; MBA preferred. • 8+ years of experience in trade marketing, retail execution, or related field sales. • Strong strategic thinking, analytical skills, and ability to translate insights into actionable initiatives. • Excellent communication, interpersonal, and leadership skills. • Experience managing internal and external sales incentives programs. • Proficiency in project management tools and Microsoft Office Suite. • Demonstrated experience in vendor management and coordinating OOH advertising efforts. • Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.