Senior Lead - Sports Marketing

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Under Armour

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Under Armour is a sports apparel and footwear company that aims to empower individuals to reach their full potential through innovation and high-performance products. Their culture emphasizes personal growth, collaboration, and a strong commitment to making a difference. With cutting-edge technology and a focus on continuous improvement, Under Armour enhances the athlete's experience, driving them to achieve their goals.

Performance • Brand • Innovation • Apparel • Footwear

10,000+ employees

Founded 1996

👥 B2C

🛒 Retail

⚽ Sports

💰 $100M Post-IPO Secondary on 2023-05

📋 Description

• Manages Athlete, Partnership, Grassroots, and Influencer recruitment, negotiations, onboarding, servicing and events. • Manages UK sports marketing asset integration into the GTM process and heavily influences our athlete selection for campaigns and activations. • Assists in the execution of seeding products, inputs & forecasts orders when necessary for Athletes, Partnerships, and Influencers. • Manages external communication with Athletes, Agents, Partners, and influencers. • Responsible for managing internal budgets including T&E, Asset and Marketing expenses. • Expected to work cross-functionally with business partners in Product, Innovation, Finance, Brand, and Ops. Global Strategy, Communication and Events.

🎯 Requirements

• Bachelor's degree with typically 10 years of relevant experience or Master's degree with typically 8 years of relevant experience or typically 14 years of relevant experience without degree. • Strong understanding and knowledge of grassroots and professional football and sports landscape • Superior negotiation and communication skills to achieve successful partnerships & collaborations. • Proven experience working well with others to maintain and build cross-functional (internal and external) relationships including agency partners, internal clients, editors, and influencers. • Deep knowledge and understanding of short and long-term marketing strategies. • Budgeting experience to manage financial resources effectively to support marketing initiatives and achieve desired outcomes.

🏖️ Benefits

• Paid “UA Give Back” Volunteer Days: Work alongside your team to support initiatives in your local community. • Under Armour Merchandise Discounts • Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being. • 40 hour working week • Fully remote – work from home • 25 working days holiday + Bank holidays • 40 hours / 5 days per calendar year of paid Voluntary time off (VTO) • Teammate Resource groups e.g. Green Machine, Sustainability, LGBTQIA+, Women in Leading and Living, Balance for mental health and wellbeing etc.