Senior Product Manager - MarTech

March 27

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Underdog Fantasy

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Underdog Fantasy is a company specializing in fantasy sports and sports betting. Despite the technical issue mentioned in the text, it provides a platform where users can engage in fantasy sports contests, draft teams, and potentially win prizes based on the performance of real-world athletes. The company's focus is on providing a fun and competitive experience for sports fans who want to test their skills and luck in fantasy leagues and sports-related betting.

sports • gaming • fantasy

201 - 500 employees

🎮 Gaming

⚽ Sports

👥 B2C

📋 Description

• Own a high-impact, high-visibility role that shapes how we engage customers and optimize our marketing and promotional investments, directly influencing business growth and user experience. • Work closely with marketing, promo operations, and engineering teams to build and optimize our MarTech stack, ensuring we have the best tools to drive growth, engagement, and retention. • Partner with your manager and peers to set product strategy, identifying and introducing new marketing technology solutions while optimizing our existing platforms to improve efficiency and effectiveness. • Write clear user stories and product requirement documentation to support the development of in-house marketing tech solutions and integrations with third-party platforms. • Keep product documentation up to date and maintain development speed by responding to developer questions in a timely manner. • Lead stand-ups, grooming, planning, and retro sessions with your development team. • Set success metrics for new features/products and track key marketing performance indicators post-launch to guide iterative improvements. • Play an active role in cross-team collaboration, creating new processes when necessary to keep marketing, data science, and engineering aligned. • Ensure marketing, design, and engineering are engaged stakeholders in all product initiatives, proactively soliciting their input for roadmap decisions and planning. • Stay up to date with the latest marketing technology trends, tools, and best practices, ensuring our approach remains cutting-edge in a fast-moving industry.

🎯 Requirements

• 5+ years of product management experience, preferably in MarTech, growth, CRM, or a related domain • Demonstrated experience driving prioritization, trade-offs, and timelines in fast-moving, cross-functional teams • Knowledge of marketing technologies, customer engagement platforms, or advertising systems, or a strong desire to work on MarTech products • Experience leveraging both quantitative and qualitative information to proactively identify ways for your product to improve marketing efficiency, customer engagement, and business impact • An experimentation mindset centered around forming clear hypotheses and creating ways to quickly validate or invalidate new ideas through A/B testing, segmentation, and automation • An expert at transforming conflicting or ambiguous inputs from marketers, engineers, and stakeholders into clear and actionable plans • Ability to create a culture of inclusion and empathy within your team, creating a safe space for open and honest communication

🏖️ Benefits

• Unlimited PTO (we're extremely flexible with the exception of the first few weeks before & into the NFL season) • 16 weeks of fully paid parental leave • A $500 home office allowance • A connected virtual first culture with a highly engaged distributed workforce • 5% 401k match, FSA, company paid health, dental, vision plan options for employees and dependents