Unifin Inc
Unifin Inc is a company offering business solutions focused on Business Process Outsourcing and Accounts Receivable Management. They act as partners to businesses looking to resolve financial obligations and achieve business goals. Unifin emphasizes collaboration, working closely with clients to deliver excellence. The company encourages career growth and invites potential employees to become part of their passionate team. Consumer support and dispute resolution are also key services they provide.
Omni-Channel Customer Experience • Customer Support • Order Processing • Help Desk • Application Review
Digital Strategy - Automation Manager
March 24
Unifin Inc
Unifin Inc is a company offering business solutions focused on Business Process Outsourcing and Accounts Receivable Management. They act as partners to businesses looking to resolve financial obligations and achieve business goals. Unifin emphasizes collaboration, working closely with clients to deliver excellence. The company encourages career growth and invites potential employees to become part of their passionate team. Consumer support and dispute resolution are also key services they provide.
Omni-Channel Customer Experience • Customer Support • Order Processing • Help Desk • Application Review
📋 Description
• Lead and manage our digital outreach strategy (email and SMS) to optimize engagement and collections performance. • Improve deliverability rates by implementing email/SMS best practices, monitoring blacklists, and resolving spam filter issues. • Design, implement, and optimize automation workflows within MailWiz, SendGrid, and Twilio for seamless digital communications. • Own content strategy develop high-converting email subject lines, SMS copy, and personalized messaging. • Analyze performance metrics (open rates, CTR, conversion rates) and continuously A/B test for improvement. • Manage compliance and regulatory adherence (TCPA, GDPR, CAN-SPAM) to ensure best practices. • Collaborate with IT and operations teams to integrate new tools and optimize campaign automation.
🎯 Requirements
• 5+ years of experience in digital engagement, email/SMS marketing, or digital collections. • Hands-on experience with email and SMS automation platforms (MailWiz, SendGrid, Twilio, Mobiz, or similar). • Expertise in deliverability best practices (SPF, DKIM, DMARC, IP warm-up, list hygiene). • Strong content and copywriting skills (writing high-converting subject lines and SMS messages). • Data-driven mindset —ability to analyze campaign performance and optimize results. • Familiarity with compliance regulations (TCPA, GDPR, CAN-SPAM). • Experience using Twig functions for dynamic email templates (a plus). • SQL and analytics knowledge (a plus for segmentation and performance tracking).
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