Content Strategist

4 days ago

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Unlock Health

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marketing • healthcare marketing • managed care consulting • payor relations • healthcare advertising

51 - 200

Description

• Unlock Health connects managed care and marketing for effective healthcare solutions. • Engage with clients through expert content strategy development. • Conduct content audits and competitive analyses to identify gaps. • Plan editorial strategies and manage content calendars. • Collaborate with teams for cohesive campaign integration. • Monitor content performance and provide improvement insights. • Innovate content strategies while staying updated on trends.

Requirements

• 3-5 years of experience in content strategy, content marketing, or digital marketing, preferably in healthcare or a related industry • Strong understanding of SEO best practices, including experience with keyword research, on-page optimization, and performance analysis tools • Exceptional storytelling skills, with the ability to craft clear, engaging, and impactful narratives for diverse audiences across myriad formats and channels • Ability to interpret data and analytics to inform content decisions and optimize for engagement and SEO • Proven ability to work cross-functionally and communicate effectively with creative, technical, and strategy teams • Meticulous in managing content quality, accuracy, and adherence to brand voice and healthcare industry standards • Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a fast-paced environment

Benefits

• Competitive Salary • Health, Dental and Vision benefit packages to fit all types of lifestyles • Life, Short- and Long-Term Disability Insurance paid 100% by the company • FSA / HSA Options • 401(K) with a generous company match program • Flexible Paid Time Off (aka- unlimited) • Paid Parental Leave • Hybrid and Remote work schedules available • Employee Assistance Program (unlimited free telephonic counseling for a variety of issues such as mental health, financial support, and legal advice) • Employee Referral Program