Digital Media Manager

Yesterday

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Unlock Health

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Unlock Health is a full-service agency dedicated to driving sustainable growth for healthcare organizations. By integrating marketing, technology, and revenue strategy, Unlock Health helps connect consumers with care, enhancing lives and supporting healthcare organizations in their growth goals. The company specializes in managed care consulting, media and advertising strategy and planning, digital marketing, and brand consulting. Unlock Health is recognized for its creative and data-driven approach, offering advanced analytics and a technology platform to guide healthcare marketing initiatives and optimize payor strategies. The agency has built partnerships with leading health systems, behavioral health providers, and specialty care organizations, earning accolades such as the Modern Healthcare Best in Business award for Marketing and Public Relations.

marketing • healthcare marketing • managed care consulting • payor relations • healthcare advertising

51 - 200 employees

⚕️ Healthcare Insurance

☁️ SaaS

📋 Description

•Unlock Health breaks down the walls that healthcare providers have lived with for decades. •We connect the dots across managed care and marketing so that providers can realize their missions and patients can get the right care. •This position is part of our Integrated Marketing Media team and will be influential in the day-to-day management of our clients paid digital media. •This role will be focused on Programmatic and Social management while collaborating closely with our Search team. •The Digital Media Manager will be responsible for campaign set-up, management, optimization, billing reconciliation and reporting. •The ideal candidate has a collaborative mindset and thrives in a fast-paced environment while building relationships within the agency and with our clients.

🎯 Requirements

•1-3 years of hands-on experience in paid social and programmatic campaign execution •Bachelor's degree in Marketing, Advertising or related field •Expert in tagging, trafficking and QA-ing campaigns •Interest in following healthcare, advertising, and media trends •Excellent communication and negotiation skills; ability to articulate strategy and performance to clients and internal teams •Experienced in the setup, execution, and performance for both Programmatic and Social campaigns •Strong knowledge of the digital landscape (programmatic, social, and paid search) •Strong grasp of ad-serving platforms (e.g. Google’s CM360) •Hands-on experience setting up and managing campaigns in DSPs •Demonstrates creativity and storytelling ability in writing insights and report development •Continuous desire to learn about the ever changing social and programmatic landscape •Healthcare experience and/or a passion for healthcare industry

🏖️ Benefits

•Competitive Salary •Health, Dental and Vision benefit packages to fit all types of lifestyles •Life, Short- and Long-Term Disability Insurance paid 100% by the company •FSA / HSA Options •401(K) with a generous company match program •Flexible Paid Time Off (aka- unlimited) •Paid Parental Leave •Hybrid and Remote work schedules available •Employee Assistance Program (unlimited free telephonic counseling for a variety of issues such as mental health, financial support, and legal advice) •Employee Referral Program