Head of Marketing

February 1

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Upbound

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Upbound is a company that specializes in cloud native infrastructure management aimed at developers and platform teams. By leveraging Crossplane, a cloud native control plane framework, Upbound provides tools and services that simplify the management of cloud infrastructure resources through APIs. These solutions empower organizations to adopt self-service deployment strategies, enhance developer productivity, and ensure secure and compliant cloud operations. Upbound manages Crossplane operations, allowing platform teams to focus on building cloud native platforms rather than managing infrastructure life cycles.

11 - 50 employees

Founded 2017

☁️ SaaS

🏢 Enterprise

📋 Description

• The Head of Marketing will be responsible for influencing and leading Upbound’s marketing strategy. • You will be responsible for working closely with the GTM team to help drive awareness and introduce Upbound’s products to new prospects. • This person will report directly to the CEO. • Help develop and execute a comprehensive marketing strategy aligned with Upbound.io’s business goals. • Lead and mentor a growing marketing team, fostering a culture of innovation and excellence. • Refine and enhance Upbound’s brand positioning and messaging to resonate with technical audiences. • Design and implement multi-channel campaigns to drive awareness, engagement, and lead generation. • Position Upbound as a thought leader in the cloud orchestration and platform engineering domains. • Build and manage co-marketing initiatives with partners in the cloud and cloud native ecosystems. • Create compelling product messaging and enablement materials for sales and partners. • Define and track key performance indicators (KPIs) to measure the success of marketing initiatives.

🎯 Requirements

• 10+ years of experience in marketing roles, with at least 3 years in a leadership position. • Proven track record of successfully marketing enterprise technology solutions, preferably in cloud, cloud-native, or platform solutions. • Deep understanding of B2B marketing strategies, including demand generation, product marketing, and content marketing. • Exceptional written and verbal communication skills, with the ability to craft compelling narratives for technical and non-technical audiences. • Experience with open-source technologies and developer communities is highly desirable. • Strong analytical skills and familiarity with marketing tools (e.g., Common Room, Rollworks, etc). • A collaborative mindset and the ability to work effectively with cross-functional teams.