Vice President, Marketing

January 31

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Validic

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Validic is a leading company in the Health IoT space, providing an EHR-integrated platform for remote personalized care. They have developed the largest ecosystem of connected health devices and applications, making personal health data both meaningful and actionable for clinicians and patients. Validic’s solutions enhance healthcare by managing patient-generated health data, enriching population health programs, and improving clinical quality and outcomes. Their platform is built for scale, supporting EHR-deployed programs for a wide range of patient needs and conditions. Validic has received recognition for its remote patient monitoring solutions, empowering healthcare providers with intelligent data to make informed decisions while improving patient satisfaction and care adherence.

Healthcare • Interoperability • Mobile Health • Healthcare Technology • Patient Data

51 - 200 employees

Founded 2013

⚕️ Healthcare Insurance

☁️ SaaS

🤖 Artificial Intelligence

📋 Description

• Develop and execute comprehensive demand generation strategies targeting enterprise healthcare organizations, with a focus on health systems and health plans • Design, implement, and optimize multi-channel campaign strategies including email, content marketing, and digital advertising to drive consistent pipeline growth • Create and maintain a marketing-qualified lead (MQL) scoring system in collaboration with Sales team to ensure quality pipeline generation • Manage marketing automation platform to ensure effective lead nurturing and scoring • Create and maintain a content calendar aligned with sales priorities and market opportunities • Build and manage relationships with industry analysts (KLAS, Gartner, Forrester) to ensure inclusion in relevant research and reports • Develop sales enablement tools, presentations, and collateral that effectively communicate Validic's value proposition • Partner with Client Success team to develop compelling customer case studies and ROI analysis • Establish clear ROI metrics for all marketing initiatives and regularly report on performance to leadership • Define and maintain consistent brand messaging, voice, and visual identity across all channels and touchpoints • Monitor and analyze market trends to inform brand strategy and positioning • Create and maintain brand guidelines to ensure consistency across all internal and external communications • Oversee website content strategy and optimization to reflect current brand positioning • Lead competitive analysis efforts to identify market opportunities and differentiation strategies • Develop clear positioning statements and value propositions for each product line and target market segment • Maintain and evolve the company's visual identity system across all marketing materials • Develop thought leadership content that establishes Validic as an industry expert • Develop and execute a comprehensive PR strategy to increase brand visibility and thought leadership • Build and maintain relationships with key healthcare and technology media outlets, industry influencers, and key opinion leaders • Create and distribute press releases for product launches, partnerships, and company news • Manage speaking opportunities at industry conferences and events • Develop executive communications including speeches, presentations, and bylined articles • Oversee social media strategy and content to build brand awareness and engagement • Create crisis communication plans and manage external communications during critical situations • Coordinate with partners on joint marketing and PR initiatives • Build and manage relationships with external contractors and agencies to support marketing initiatives • Develop clear processes and workflows for marketing operations and campaign execution • Create and maintain marketing budget and resource allocation plans • Establish KPIs and performance metrics for future Marketing team members • Identify opportunities for team expansion and create hiring plans as company grows • Foster a data-driven, results-oriented marketing culture • Collaborate effectively with cross-functional teams, including Commercial and Product • Mentor and develop future Marketing team members as the department expands

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field or equivalent experience required • 10+ years of B2B marketing experience, with at least 5 years in healthcare technology or digital health required • Proven track record of developing and executing marketing strategies that directly contribute to revenue growth • Demonstrable experience building and managing marketing programs targeting enterprise healthcare organizations • Strong understanding of healthcare market dynamics, specifically health systems and health plans • Experience managing relationships with industry analysts (KLAS, Gartner, Forrester) and securing favorable coverage • Proven ability to develop and execute multi-channel demand generation campaigns • Experience with marketing automation platforms (e.g., Marketo, HubSpot, Pardot) and CRM systems (e.g., Salesforce) • Experience with generative AI (e.g., ChatGPT, Claude) for productivity • Track record of successful collaboration with Commercial teams to support pipeline development • Excellent written and verbal communication, with the ability to craft compelling messaging for C-level audiences • Demonstrable experience managing marketing budgets and reporting on ROI • Excellent project management skills, high attention to detail, and works well in fast-paced environment

🏖️ Benefits

• medical/dental/vision/life insurance • flexible spending accounts • equity • 401(k) • flexible time off/work schedule