Creative Strategist - Design

February 15

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Variety

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Variety is the premier source of entertainment news. Since 1905, the most influential leaders in the industry have turned to Variety for expert film, TV, digital, music and theater business analysis and insights. The venerable brand now boasts a newly enhanced weekly magazine and redesigned website, in addition to a robust events and conferences business, producing over 50 per year. For more, visit www.variety.com

51 - 200 employees

📋 Description

• Build, Scale & Operate Leading DTC Brands alongside A-Players. • As a Senior Creative Strategist, you’ll be at the forefront of driving high-converting, performance-driven assets for our DTC supplements brand. • Work across multiple platforms & channels, developing compelling static ads, short-form videos, landing pages, and more. • Conduct in-depth visual research, leveraging market trends and user-centric design. • Execute strategic creative testing processes. • Plan creatives for every stage of the customer journey, optimizing conversion levers. • Create engaging, viral content and develop SOPs for creative testing.

🎯 Requirements

• 5+ years in creative DTC advertising, A/B testing, and CRO, with an emphasis on design over data. • Strong portfolio showcasing design and video editing capabilities that enhance user experience and conversions. • Expertise in creative research, visual storytelling, and a strategic approach to design that integrates with marketing goals. • Solid grasp of digital platforms and performance metrics, with a high standard for design aesthetics. • A passion for psychology, design, video, and content that translates into engaging, customer-centric creatives. • Actively engaged in industry trends, from DTC Twitter spaces to creative testing discussions, with a proactive approach to staying updated.