Director - Global Partner Marketing

August 2

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Vasion

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Vasion enables organizations to digitize content and automate workflows to drive compliance, scalability, and accountability$1. .$1

Enterprise Document Management • Regulatory Compliance • Workflow and process automation • Imaging • MaxxDocs

201 - 500

Description

• Lead the global partner marketing team to drive and execute strategies through our partners. • Develop, coach, and mentor those in your organization, including leaders and individual contributors. • Own the messaging for various personas to curate content for channel and ecosystem partners. • Lead the development of channel and alliance sales collateral, including playbooks, datasheets, presentations, webinars, and videos. This includes the creation of new collateral as well as “partnerizing” existing material. • Provide strategic direction in the Vasion product launch process, including collaborating on launch plans and content. • Lead the strategy and execution of joint marketing campaigns and activities with partners to drive brand awareness, lead generation, and revenue growth. • Own and drive partner marketing development funds strategy, planning, and execution • Engage and work with our partners’ marketing teams to develop strategic marketing plans that align with both parties' joint marketing goals and objectives. • Define key performance indicators (KPIs) for partner marketing initiatives and regularly analyze and report on joint marketing success. • Collaborate with product marketing, demand generation, and other teams to ensure alignment and consistency across all marketing efforts. • Create and execute a quarterly partner marketing calendar, connecting partner strategies and company themes into a clear, measurable, and executable plan. • Define, design, and further develop the PRM/partner portal (PRM) and maintain it so that partners can access and utilize Vasion sales and marketing collateral. • Work across Sales, BDR, and Revenue Operations to ensure we leverage channel marketing opportunities and support pipeline growth.

Requirements

• 10+ years Partner Marketing experience with a B2B SaaS/technology company. • 5+ years experience as a manager of people, leading and inspiring employees and teams to deliver high-quality work. • Proven capability in developing and executing marketing programs and strategies with a variety of global partner types, including Distributors, MSP, VARs, SIs, GSIs, Alliances, and Cloud Service Providers (AWS, Azure, and others). • Bachelor’s degree in Marketing, Business, or a related field or equivalent experience. • Ability to travel up to 10-20%. • Hands-on expertise with CRM (Salesforce) and PRM (Impartner) systems. • Experience with different partner marketing motions (to partners; through partners, with partners, or meeting in the channel). • Experience in planning and organizing webinars, blog posts, PR, or any other outbound marketing communication methods. • Experience managing and measuring the effectiveness of MDF spend. • Familiarity with digital marketing tools and platforms, including social media, content management systems, and marketing analytics tools.

Benefits

• Flexible work environment • Discretionary vacation bonus • Flexible paid time off • Paid parental leave • Competitive pay • A full suite of traditional benefits • Training/Advancement opportunities • 401k with company-match • Mental health wellness support • Financial wellness education • Company-contributed HSA • Headquarter perks include a gym, pickleball, snacks & drinks, arcade, theater room, monthly All Hands lunch, etc. • Lehi, Utah office perks include gym access, snacks & drinks, monthly All Hands lunch