Lifecycle Marketing Manager

August 1

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PerformYard

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PerformYard makes performance management easy for everyone - flexible features for HR and a simple employee experience.

Performance Management • Employee Reviews • Software • SaaS • HR software

51 - 200

💰 Seed Round on 2014-01

Description

• Own ideation, strategy, and execution of lead and customer lifecycle campaigns to generate sales pipeline and increase customer retention • Develop and execute email marketing campaigns, including promotional campaigns, product marketing campaigns, triggered messages, and nurture campaigns • Design and implement experimentation plans to continuously optimize and improve campaign effectiveness • Drive growth across key metrics (SQLs, Demos, Pipeline, Revenue) - measure success, optimize against targets, and report on performance on a regular cadence • Analyze trends, develop actionable insights, and socialize relevant learnings across the organization • Collaborate with cross-functional teams, including product, sales, and customer success to develop and execute integrated marketing campaigns.

Requirements

• 6+ years of experience in lifecycle marketing/email marketing. • 4+ years of B2B marketing experience • Deep knowledge of the email landscape and best practices (deliverability, privacy laws) and growth marketing concepts (attribution, incrementality) • Experience with CRM and marketing automation tools, such as HubSpot, or Salesforce. • Strong understanding of customer behavior and segmentation. • Excellent communication and collaboration skills. • Advanced analytical skills and ability to use data to inform decisions. • Extensive experience with A/B testing and experimentation. • Strong understanding of HTML and CSS.

Benefits

• Medical, dental, and vision health insurance benefits w/ HSA plan • Disability insurance • 401k plan • Generous PTO • Paid holidays • Other benefits