Marketing Operations Associate Manager

September 10

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Veeam Software

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Radical Resilience starts with Veeam. Keep your business running with the #1 Global Market Leader.

Data Protection • Virtual Environment Management • Data Management • Backup • Backup and Recovery

5001 - 10000

💰 Private Equity Round on 2019-01

Description

• Marketing Operations – Operations Associate Manager at Veeam is critical in managing the day-to-day lead import process in collaboration with our corporate technology team and offshore resources. • The ideal candidate will act as a key liaison, coordinating across various teams to ensure marketing data integrity and strategic alignment with business objectives. • Lead Import Process Management: Oversee the daily lead import process, working closely with the corporate technology team and offshore resources to ensure timely and accurate data integration. • Monitor data flow, troubleshoot issues, and implement solutions to optimize the lead import process. • Cross-Functional Collaboration: Partner with the legal, procurement, and field marketing teams to facilitate Data Processing Agreement (DPA) alignment. • Ensure all lead management activities are compliant with company policies and regulatory requirements. • Campaign Framework Design: Collaborate with the marketing automation, technology, and analytics teams to design and refine the campaign framework. • Work on business and technical requirements to maintain data integrity across all marketing campaigns and lead management processes. • Data Integrity Assurance: Ensure the accuracy, completeness, and quality of data through regular audits and continuous improvement of data management practices. • Develop and implement processes to maintain data hygiene and integrity throughout the lead lifecycle. • Stakeholder Management: Serve as the primary point of contact for lead lifecycle and campaign management-related queries and escalations. • Provide regular updates and insights to stakeholders, driving alignment and ensuring that business needs are met. • Process Improvement: Identify opportunities for process optimization and automation within lead lifecycle management and campaign operations. • Leverage technology and best practices to lead initiatives to enhance operational efficiency and effectiveness. • Reporting and Analytics: Generate regular reports and analyses to track lead performance, campaign effectiveness, and data quality. • Provide actionable insights to support decision-making and strategy development.

Requirements

• Bachelor’s degree in engineering, Information Systems, or a related field. • 5+ years of experience in lead management, marketing operations, or a related role. • Strong understanding of lead and data management principles. • Experience working with cross-functional teams, including legal, procurement, technology, and marketing. • Excellent communication and collaboration skills with the ability to influence stakeholders at various levels. • Proficiency in marketing automation platforms, Marketo, and CRM systems. • Strong analytical and problem-solving skills focusing on data integrity and process optimization. • Ability to work independently and manage multiple priorities in a fast-paced environment. • Curated storytelling of raw data to uncover underlying insights for both Marketing and Inside Sales • Experience with a full spectrum of funnel demand gen • Self-starter with the ability to see through data for analysis and conclusions • Experience in Sales Operations is a bonus but not required (waterfall, methodologies, processes, quota booking) • Experience working within cross-functional business groups, including Marketing Automation, Demand Gen, Global Events, and Regional Demand Gen. • Experience with SQL (reports building, script writing) and BI tools.

Benefits

• Unlimited PTO • Medical, dental, and vision benefits that start on day one • Flexible spending accounts • Life insurance and short-term and long-term disability coverage • Family planning support benefits, along with 100% paid maternity and parental leave • 401k match • Veeam Care Days – additional 24 hours for your volunteering activities • Professional training and education, including courses and workshops, internal meetups, and unlimited access to our online learning platforms (Percipio, Athena, O’Reilly) and mentoring through our MentorLab program.