Fractional Director - Programmatic

February 17

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War Room

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The unrivaled mastermind in the digital space. We are the mega connectors for successful, like-minded business owners & entrepreneurs.

11 - 50 employees

📋 Description

• Develop and manage Objectives and Key Results (OKRs) for the team to ensure alignment with company goals. • Develop and implement strategic plans to drive business growth and achieve key performance indicators (KPIs). • Identify opportunities for innovation and process improvement within the team and across the organization. • Maintain a keen awareness of current events and trends in programmatic advertising to set the direction for the team. • Create and optimize team processes to enhance efficiency and effectiveness. • Implement new project management tools and streamline workflows to increase productivity. • Develop comprehensive development plans for each team member and enable them to grow. • Lead the Campaigns and Data & Reporting teams. • Ensure efficient marketing campaign development and execution. • Analyze gathered campaign data to develop and refine strategies for key clients (1-2 clients). • Ensure that campaigns are completed on time and within budget. • Lead optimization strategies on top accounts, identifying and leveraging growth opportunities. • Build comprehensive optimization reports and provide insights and recommendations to surpass set goals. • Monitor daily key performance indicators to interpret data and gauge the success of initiatives. • Conduct deep analytical dives into data and suggest A/B tests. • Audit budget pacing and provide reallocation recommendations.

🎯 Requirements

• 10+ years of experience in a paid media management role, either in an agency or an in-house marketing position • 4+ years of people leadership experience, experience leading leaders is required • Experience with digital media planning & buying • Certified on DV360, CM360, SA360, Google Analytics, Google Ads & Meta • Set-up experience on Search Ads (Google, Microsoft Bing, Yahoo) & DV360 • Set-up experience on Meta Business Manager, CM360, and familiarity with other demand-side platforms • Familiar with media & research tools like ComScore, Emarketer, etc • Experienced in Google Tag Manager to understand tags and be able to identify and troubleshoot issues • Advanced knowledge of Microsoft Excel (Pivot Tables, dashboards, macros, etc.) • Strong understanding of the ad tech landscape • Capacity to work under pressure on various business verticals • Excellent English communication skills (in-person, phone & email) • Strong attention to detail is required

🏖️ Benefits

• Hybrid work + Summer Hour Fridays • 3 weeks of annual paid vacation with tenure increases • Additional paid holiday season break • Paid sick leave • Extended Health and Dental benefits + Wellness spending account • Professional development funding • Retirement savings matching