Senior Product Marketing Manager - New Business Line

March 12

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

💵 $150k - $175k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

🦅 H1B Visa Sponsor

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Wealthfront

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Wealthfront is a financial technology company specializing in automated investment services and financial planning tools. It offers a range of services including automated bond ladders, cash management with a competitive annual percentage yield, and comprehensive long-term investment strategies utilizing diversified index funds. Wealthfront's platform is recognized for its ease of use and efficient automation in managing savings, investments, and retirement funds. The company's offerings include FDIC-insured cash accounts, advisory services, tax-loss harvesting, and personalized investment portfolios. Wealthfront aims to help individuals grow their wealth through accessible, low-cost financial solutions tailored to individual risk preferences and financial goals.

personal finance • investment management • portfolio management • software • financial planning

201 - 500 employees

Founded 2011

💸 Finance

💳 Fintech

☁️ SaaS

💰 $69.7M Convertible Note on 2022-09

📋 Description

• Wealthfront is looking for an experienced Sr. Product Marketing Manager to launch and grow a new business line. As the newest member of the growing Marketing org at Wealthfront, you’ll help shape a world class Product Marketing team while diving deep into customer insights, crafting product narratives, leading go-to-market efforts, and identifying new growth opportunities. You’ll work closely with partners across the company, in Product, Engineering, Design, Insights, and others. • The product marketing team is a critical function that helps define the roadmap, find desperate audiences, refine positioning and scale products after they have found product market fit. Successful product marketers at Wealthfront are able to define and validate the value and growth hypotheses for a product, are energized by iterative experimentation, excel in ambiguous environments, and are fluent with qualitative and quantitative data. They are also strong cross-functional leaders and communicators. • This is an ideal opportunity for a product marketer looking to make a big impact. Success will require strategic thinking, analytical rigor, and a customer-focused mindset. You’ll help us build and grow financial products that favor people, not institutions.

🎯 Requirements

• 5+ years in consumer product marketing, with technology and/or startup experience • Passionate storyteller with strong communication, presentation, and writing skills • Strategic thinker who equally values creativity and marketing effectiveness • Ability to bring structure to ambiguity, deploy frameworks, and distill insights into coherent, concise, and actionable plans that tackle complex objectives • A data-driven mindset and comfort with analysis, testing, and measurement methodologies. Experience running messaging tests and A/B experiments • A low-ego leader with a willingness to get into the details and a tendency to make others around them successful • Personal finance knowledge and experience is a big bonus, but not required • Bachelor's degree or higher

🏖️ Benefits

• medical • vision • dental • 401K plan • generous time off • parental leave • wellness reimbursements • professional development • employee investing discount • and more!