Lucyd
Lucyd is a social advertising agency known as The Conscious Compound™ that specializes in cannabis, hemp, CBD, psychedelics, and adaptogens advertising. The company has developed expertise in navigating the complex landscape of Facebook and Instagram advertising for these industries, ensuring compliance with platform policies. Lucyd offers robust support for social media platforms such as Meta, Google, and TikTok, helping clients maintain live and effective advertisements. The agency prides itself on its ability to use direct language in ads while adhering to platform guidelines, and has managed over $1 billion in ad spend. Lucyd works with leading brands to amplify revenue through new customer acquisition and provides a range of services including web development, conversion rate optimization (CRO), and creative ad solutions.
Facebook Ads Manager
5 days ago
Lucyd
Lucyd is a social advertising agency known as The Conscious Compound™ that specializes in cannabis, hemp, CBD, psychedelics, and adaptogens advertising. The company has developed expertise in navigating the complex landscape of Facebook and Instagram advertising for these industries, ensuring compliance with platform policies. Lucyd offers robust support for social media platforms such as Meta, Google, and TikTok, helping clients maintain live and effective advertisements. The agency prides itself on its ability to use direct language in ads while adhering to platform guidelines, and has managed over $1 billion in ad spend. Lucyd works with leading brands to amplify revenue through new customer acquisition and provides a range of services including web development, conversion rate optimization (CRO), and creative ad solutions.
📋 Description
• Strong focus on increasing D2C eCommerce brands’ ROAS, AOV, CAC, LTV, and CTR through Facebook & Instagram advertising. • Strategize, execute, and manage a variety of clients’ Facebook/Instagram (and other channels) advertising campaigns, from strategy visualization to ad creative development to data analysis and optimization. • Continuously measure and optimize campaign performance while also establishing benchmarks, discovering unique opportunities for growth, and making recommendations to the client that will improve overall performance quickly. • Do “whatever it takes” to get client results above 2x ROAS consistently across all advertising channels. • Split-test creative, targeting, landing pages, and general advertising strategies while optimizing for growth of spend, ROAS, AOV, CAC, and retention. • Prepare reports and present results to clients and management, both via real-time data dashboards and during our bi-weekly client meetings.
🎯 Requirements
• Experience working remotely successfully • Spent at least $1M in profitable Facebook/Instagram digital advertising • Experience scaling brands’ advertising efforts from $0/day to $10k+/day • Up-to-date and actively following the latest advertising and media trends • 2+ years of Facebook/Instagram advertising experience (Facebook Blueprint Certified Preferred) • Optimal working knowledge of Google Analytics for eCommerce brands • Strong sense of good design, branding, and creative with the ability to make strong suggestions to improve our own and clients’ brands on these fronts • Ability to strategize, communicate strategies, create, and distribute converting ad creatives; this includes writing ad video scripts and being able to visually communicate your vision to our creative partners. • Experience working on DTC brands
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