Marketing Automation Strategy Specialist

April 15

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WEX

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WEX is a global commerce platform specializing in various business solutions to address operational challenges. They provide services in managing and mobilizing fleets with their fuel card systems, offering comprehensive fleet management and analytics. Additionally, they focus on business payments solutions that streamline processes across industries, enhancing efficiency and security. WEX is also involved in employee benefits administration, helping organizations effectively manage health and reimbursement accounts. Their diverse range of services caters to numerous sectors, emphasizing innovation, sustainability, and effective solutions for business growth.

Fleet payments • Heathcare payments • Travel payments • Virtual payments • Corporate payment solutions

5001 - 10000 employees

Founded 1983

🚗 Transport

💸 Finance

💳 Fintech

💰 $310M Post-IPO Debt on 2020-06

📋 Description

• As a WEX CX Automation CX Strategist, accountability for effectiveness of marketing automation programs. • Proactively engage with CX Automation Engineering partners and SMEs to design automated experiences. • Demonstrate expertise by staying at the bleeding edge of marketing, industry, and competitor trends. • Work closely with Automation Engineers, fellow SMEs in Revenue and Product Marketing, designers, and data analysts. • Oversee creation of high-quality, behavior-based marketing automation and personalization copy and graphics. • Develop dynamic content strategies based on key moments of opportunity. • Analyze content performance metrics to inform content strategy and optimization efforts. • Drive continuous testing and optimization for improved performance. • Prioritize and oversee delivery of marketing automation content deliverables.

🎯 Requirements

• Bachelor's degree in marketing, business, or a related field. • 5+ years of experience in marketing automation and personalization development, with demonstrated success • Experience in B2B marketing. • Knowledge of lead scoring and lead management best practices. • Experience with A/B testing and experimentation. • Customer lifecycle/CRM marketing strategy • Agency - Client Facing • Graphic design and copywriting expertise • Strong understanding of marketing automation platforms (e.g., Salesforce Marketing Cloud, Marketo, HubSpot, Optimizely), CRM systems, personalization platforms, and analytics tools. • Strong analytical and problem-solving skills, with the ability to interpret data and translate insights into action. • Excellent written and verbal communication skills, with the ability to present complex ideas to both technical and non-technical audiences. • Experience building and segmenting audiences, and a history of driving optimization through a/b testing and use of AI tools. • A demonstrated ability to work with highly abstract concepts and incomplete information yet able to use sound business judgment to provide actionable recommendations to cross functional teams internally

🏖️ Benefits

• Health, dental and vision insurances • Retirement savings plan • Paid time off • Health savings account • Flexible spending accounts • Life insurance • Disability insurance • Tuition reimbursement • More