Revenue Marketing Manager - B2C

October 24

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WEX

WebsiteLinkedInAll Job Openings

Fleet payments • Heathcare payments • Travel payments • Virtual payments • Corporate payment solutions

5001 - 10000

💰 $310M Post-IPO Debt on 2020-06

Description

• This role is responsible for developing and driving forward the strategic demand generation and growth marketing plan of WEX’s Over The Road business, specifically targeting Owner/Operators • This position requires strong demand-generation marketing experience and a proven ability to connect with and engage consumers • You will have the opportunity to build and drive a demand generation and growth marketing strategy alongside a tactical execution plan • This includes full-funnel customer journey ownership and management, strategic thinking, campaign strategy development, and execution across multi-channel marketing programs • Additional responsibilities include writing all short-form content needed to drive demand through various channels, multi-channel asset creation, and weekly / monthly campaign performance reporting • Collaborate with cross-functional teams to ensure a seamless customer experience

Requirements

• Bachelor's degree in Business, Marketing, or a related field • Minimum 5 years of marketing experience in a B2C environment • Proven track record of success in B2C marketing, including demand generation, lead generation, and customer acquisition • Strong experience in developing and executing effective B2C marketing strategies and tactics, such as digital marketing, social media marketing, email marketing, content marketing, and influencer marketing • Demonstrated ability to build and manage a customer journey, from awareness to conversion and loyalty • Excellent understanding of consumer behavior and market trends • Strong analytical skills and ability to leverage data to optimize marketing campaigns • Proven ability to work effectively with cross-functional teams, including sales, product, and customer service • Strong interpersonal and communication skills • Excellent organizational and project management skills • Creative problem-solving abilities • Ability to adapt to a rapidly changing environment • Passion for staying up-to-date on the latest marketing trends and technologies • Strong work ethic and ability to work independently • Ability to influence and persuade others • Experience with customer relationship management (CRM) systems • Knowledge of marketing automation tools • Experience with market research and analytics • Familiarity with social media platforms and best practices

Benefits

• health insurance • dental insurance • vision insurance • retirement savings plan • paid time off • health savings account • flexible spending accounts • life insurance • disability insurance • tuition reimbursement