Social Media Manager

2 days ago

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Wild Alaskan Company

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51 - 200 employees

Description

• Wild Alaskan Company is looking for a Social Media Manager reporting to the Director of Brand. • Play a pivotal role in shaping the brand presence and driving growth of the business. • Responsible for growing our brand's passionate community through compelling and meaningful content. • Demonstrate a proven track record in crafting content and executing social plans that drive growth on platforms like Facebook, Instagram, TikTok, YouTube (+Shorts), Pinterest and emerging platforms. • Collaborate with analytics, creative, merchandising, marketing, brand, and third-party agencies to continually optimize our social efforts. • Manage and execute ongoing organic social channels across all platforms to support business goals while bringing the brand ethos to the forefront of our content. • Unlocking new platform growth opps like new tech tools, social channels, etc. • Hands on creation of highly engaging, digitally and socially native video content independently. • Collaborate with influencers, brand ambassadors, and content contributors to create highly engaging socially-native content. • Manage the organic social media calendar to align with key moments in the broader marketing calendar and ensure cross-functional efforts are captured and coordinated.

Requirements

• 3-5 years working in social media marketing. • Experience with consumer-facing brands, ideally in food or CPG, within agency and/or in-house environments. • Proven track record of leveraging organic social media to grow business metrics - specifically within Meta, YouTube and/or TikTok. • Skilled in creating digitally-native UGC-style (with phone) and comfortable writing captions that balance brand voice with industry best practices. • Finger on the cultural pulse to inject the brand into the conversation. • Experience writing briefs and collaborating with internal and/or external creative teams/agencies to produce social assets/ creative. • Confident knowledge of social media scheduling tools – ie Hootsuite, AgoraPulse, Sprout Social or similar. • Proficiency in Google analytics, Looker or other data analytics tools. • Exceptional attention to detail, organizational and communication skills; ability to manage multiple projects at once. • Bring a multitasking mindset and curiosity, while serving as a knowledgeable advocate for organic social at Wild Alaskan Company.